Brisbane, 8th March 2017
Queensland businesses have no excuse not to invest in their future growth by embracing technology so their businesses can not only survive, but thrive in the digital age. Minister Leeanne Enoch launched two incredibly helpful tools for industry last week.
The Digital Scorecard and the second round of the Small Business Digital Grants Program remove barriers to technology adoption for Queensland businesses and not for profit organisations.
This is very important for the Queensland economy as businesses have got more work to do to catch up with technology in the digital age. The 2016 CCIQ Digital Readiness Study revealed that:
- 38% of businesses admit to having no business continuity plan
- only 8% have fully embraced cloud technology
- 61% do not have a digital marketing plan
The Digital Scorecard gives business people a quick report card on how digital savvy their business is and tips on how different technologies can help their business. It only take 15 minutes to complete and you get a digital score and will be able to see how you compare to peers in your industry and region.
The Small Business Digital Grants Program makes up to $10,000 (matched dollar for dollar) available for businesses to acquire hardware, software, training and other aspects of a digital strategy for their business.
Digital Coaching International founded www.TourismTribe.com, an online learning and support community for people in the business of tourism, which has been awarded for innovation by the World Tourism Forum and in the Queensland Tourism Industry Innovation Awards.
Digital Coaching International CEO, Liz Ward, said “We were delighted to work on the Digital Scorecard with the Queensland Government team and we think it’s a great tool for businesses to get a quick read on how their business is ranking when it comes to taking advantage of modern technologies. They’ll also be kept informed of training opportunities in their region and how they can get more help. Digital strategy is such an important part of business today and for small businesses they often aren’t unaware of how it can help them grow, so taking the Digital Scorecard is a good step for them to expand their knowledge on ways to improve their businesses.”