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Tourism Industry Council South Australia Business Capabilities Program

February 2022 – June 2026

Develop robust business and digital marketing skills for resilience and growth

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Program Overview

TiCSA has partnered with Tourism Tribe to deliver one-on-one business coaching under the Business Capabilities Program. Eligible businesses and organisations can access two hours of personalised business coaching to assist operators in achieving business goals and growth.

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The Tourism Industry Council South Australia Business Capabilities Program will help you set and work towards business goals, identify areas requiring attention and remove barriers to build resilience and grow your business in the current operating environment.

The Process

1:1 Coaching

A two-hour online coaching session is available for each participant, where strategists will work with you towards developing business and digital marketing skills that focus on resilience and growth and help you develop a strategy to implement recommendations.

Tourism Tribe Course Library

During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills.  These courses can be found on your dashboard.

Privacy notice

Any information collected by Tourism Tribe on behalf of TiCSA about you and your business will be used solely for the Tourism Industry Council South Australia Business Capabilities Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.

Program Dates

  • Participants sign up using the registration link above
    • Course library access starts
    • One on one coaching can be booked using book now button above (must be logged in)
  • Access to support library ends 4 months after your sign up date

What's included


  • 1 one on one coaching session

  • Access to the online course library

Liz Ward

Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.

As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.

Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).

Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.

Can I access the training at my own pace?

Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!

Are there live sessions or just recorded content?

We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.