Subsidised industry program · Visit Mandurah × Tourism Tribe
When travellers ask AI what to do in Mandurah, be the answer.
The Mandurah AI Visibility gives your business
an individual AI & Digital Engagement Health Check, one hours of one-on-one coaching, and a live webinar.
The Mandurah AI Visibility is a subsidised three-stage AI readiness program run by Tourism Tribe and funded by Visit Mandurah. It is open to tourism, hospitality and experience businesses in Mandurah. The program runs September to December 2026.
An individual assessment of your AI readiness, website and marketing fundamentals. You get a written report with prioritised recommendations you can hand straight to your web developer or marketer.
$330 valueStage 2
One-on-one coaching
Dedicated hours with your coach to walk through your report, pick the quick wins, and get step-by-step help on the fixes that matter most for your business.
$275 valueStage 3
Live webinar
A live online session with the rest of the cohort. A practical walkthrough of the tools and tactics, with time to ask questions about your own business.
$250 value
2007Training tourism operators since
16,000operators trained across Australia
3,400+Digital Engagement Health Checks completed
50+AI agents running Tourism Tribe's own business
Why this matters now
Why does AI visibility matter for your business?
Travellers have changed how they plan. They ask ChatGPT and Google's AI where to stay, what to book and what to skip. Then they act on the answer.
Operators who adapt early are already seeing the benefit: better visibility in AI-generated recommendations and more enquiries. The ones who wait are invisible in a conversation they don't even know is happening.
This program shows you exactly where your business stands today, and what to fix first, while most of your competitors are still ignoring it.
We've got 3 days in Mandurah with the kids. What should we book?
AI assistant
Here's an itinerary families rate highly:
1.A well-known local experience, books out ahead
2.Your business, recommended by name, with the details AI found on your websiteThis is the goal
3.A popular day trip nearby
Program dates
How the program runs
1
15 September 2026
Participants welcomed to program
2
Late September
AI Digital Health Checks completed
3
15 October 2026
Online workshop, 11am–12:30pm AWST.
4
16 October–23 December 2026
online coaching
5
23 December 2026
All coaching completed and program ends
Deliverables
What you walk away with
✓
Your written Health Check report
A plain-English assessment of your business, built to be shared with your team, web developer or marketer.
✓
A prioritised action list
What to fix first, what can wait, and why. No 40-page audit you never open again.
✓
One hours of personal guidance
Coaching built around your report and your business, with step-by-step help on the fixes that matter.
✓
Resources for what comes next
Tourism Tribe resources matched to your priorities, so the momentum doesn't stop when the program ends.
Eligibility
Is this program for you?
Apply if you…
Run a tourism, hospitality or experience business in Mandurah
Have an active website
Can commit to the workshop, the Health Check and your coaching sessions
Want a clear, prioritised plan rather than another generic webinar
This round isn't for you if…
Your business doesn't have a website yet
You can't make the in-person workshop on Thursday 15 October 2026
You want someone to do the work for you rather than build your own capability
Not eligible this round? Contact us anyway and we'll point you at the right starting place.
Results from past programs
What operators say
Jacinda Barry, Carinya Station
“Tourism Tribe’s Fabienne worked with us to improve our website and this included being AI friendly, and it has been working! The website went live only weeks ago, and in the last 2 weeks we have received 3 bookings and multiple enquiries that have come…”
Clandulla Cottages & Farmstay · Tourism Tribe, February 2026
★★★★★
“I learnt so much - it was packed with useful knowledge about how to provide useful and interesting content online and how to grow my business. A fun and informative session!”
Sarah Isaacs Natural Health Focus · February 2026
Coaching session
★★★★★
“I really appreciated Claire's easy-going nature. The extra questions I put to her were dealt with easily showing her experience and knowledge of the various ways problems can be solved in organising a website. I learnt a lot. Now to…”
Sue Schwass Kuranda Ngorongoro Lodge · January 2025
Coaching session
★★★★★
“Thank you so much Claire. I found the session very valuable and I look forward to initiating the suggested improvements to my website and Google Business Profile. I found your knowledge and experience really catered to my type of business…”
Nila Oyama Dido's Place · October 2025
Coaching session
FAQ
Questions operators ask
What is included in the program?
Three things: an individual AI & Digital Engagement Health Check with a written report, one hours of one-on-one coaching delivered online, and a live online webinar.
When does the program run?
September to December 2026. The kick-off workshop is Thursday 15 October 2026, 11am to 12:30pm AWST.
Who can apply?
Tourism, hospitality and experience businesses in Mandurah. Places are limited, and priority goes to businesses with an active website who can commit to all parts of the program.
What is the AI & Digital Engagement Health Check?
An individual assessment of your business covering AI readiness and visibility, your website and digital presence, and the marketing fundamentals AI relies on. You receive a written report with clear, prioritised recommendations, designed to be shared with your team or providers such as web developers and marketers.
What happens after the program ends?
Your Health Check report and action list are yours to keep. We also point you to the Tourism Tribe resources that match your priorities, so you can keep building after your coaching wraps up.
For destination managers
Run this program in your region
Visit Mandurah is making sure its operators show up when travellers ask AI about Mandurah. We deliver the same cohort model for destinations across Australia.
A program your operators finish. One workshop, individual reports, personal coaching. High completion because every stage is about their own business.
Evidence for your board. Every operator gets a written assessment, giving you a region-wide picture of digital and AI readiness.
Delivered end to end. We run EOIs, assessments, coaching and reporting. Your team stays focused on the region.
Talk to us about your region
Tell us about your operators and your goals, and we'll come back with dates and a program shaped for your destination.
