Great Ocean Road Digital Coaching Program

Great Ocean Road Regional Tourism Organisation has partnered with Tourism Tribe to offer this fully funded bespoke program to assist tourism operators in the Great Ocean Road region to digitally transform their businesses.  The program focuses on individuals’ digital knowledge and skills to build their business’s online presence.

Great Ocean Road Digital Coaching Program will help you work towards digital goals for your business, identify areas requiring attention and remove barriers to improve online presence and grow your business in the current operating environment.

Participants will experience a highly tailored digital support program, relevant to their current levels of digital confidence and capabilities.  Each participant will receive a personalised Digital Engagement Health Check ™ at the start of the program.  Two one-hour one-on-one mentoring and skills coaching with a digital expert will support them to build an action plan to grow and improve on their business’s current digital footprint.

Topics span essential online presence and digital marketing areas including areas such as social media, optimising local search and online listings including the Australian Tourism Data Warehouse and Google Business, search engine optimisation, analytics and email marketing automation.

The Process

Start with Digital Engagement Health Checks™

Once you receive your welcome email, we’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your business website, Google My Business listing, Facebook and Instagram.  Each business will receive an assessment report for both health checks.

1:1 Coaching

2 one-hour online coaching sessions are available for each participant, where strategists will walk you through recommendations relevant to your business (from your digital assessment) and help you develop a digital strategy to implement these recommendations.

Tourism Tribe Course Library

During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills.  These courses can be found on your dashboard.

Privacy notice

Any information collected by Tourism Tribe on behalf of Great Ocean Road Regional Tourism Organisation about you and your business will be used solely for the Digital Champions Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.