Destination NSW Digital Skills Accelerator for Tourism 2022
Learn essential digital skills to grow your business and work smarter
June - December 2022
Program Overview
Destination NSW has partnered with Tourism Tribe to offer this fully funded Digital Skills Accelerator for Tourism program to assist NSW tourism businesses, including accommodation, tours and attractions to digitally transform their marketing.
The program aims to help tourism businesses to improve their digital skills and online presence, build their digital marketing channels and ultimately help grow their business. This free program will assist businesses to work towards goals with a customised Digital Engagement Health Check™ and individual consultation sessions.
This program will be open to 200 tourism businesses in NSW. To apply please complete the Expression of Interest by clicking the APPLY NOW button and explain why this program would suit your business.
The Digital Skills Accelerator for Tourism is part of the NSW First Program, delivered by Destination NSW to assist businesses across the state to develop, promote and sell great visitor experiences.
Eligibility
- Applicants must be based in NSW and operate a tour, visitor attraction or accommodation in NSW.
- Applicants must have an active NSW ATDW listing under the categories tour, attraction or accommodation.
- Applicants must articulate how participating in the program will transform their business.
- One application per business, applications for multiple locations will not be accepted.
- Submissions with incorrect or incomplete details including website and social media URLs will not be considered.
- Places are limited to 150 participants and will be assessed on a first come, first served basis and best fit to eligibility criteria.
The Process
Start with Digital Engagement and ATDW Health Checks™
Once you receive your welcome email, we’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your business website, Google My Business listing, Facebook and Instagram as well as your ATDW Health Check. Each business will receive both assessment reports with point by point recommendations for all points requiring improvement.
1:1 Coaching
Two one-hour coaching sessions are available for each participant, where strategists will walk you through recommendations relevant to your business (from your digital assessment) and help you develop a digital strategy to implement these recommendations.
Tourism Tribe Course Library
During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills. These courses can be found on your dashboard.
Privacy notice
Any information collected by Tourism Tribe on behalf of Destination NSW about you and your business will be used solely for the Destination NSW Digital Skills Accelerator for Tourism Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.
Program Dates
- 24th May: Applications close
- 2 June 2022: Participants receive Tourism Tribe login details
- Course library access starts
- Digital Engagement Health Checks ™ start
- ATDW Health Check starts once Digital Engagement Health Check ™ is delivered
- One on one coaching can be booked once ATDW Health Check is received by participant
- 7 Oct 2022: All 2nd coaching sessions completed
- 16 December 2022: Access to support library ends
Program-specific FAQs
Email issues
I am not getting your emails
Prior to going into the causes of why you may not be getting our emails, it is important for you to know that emails are just there to provide you with further information which is available on your program page.
The only email you need from us is the first one, which tells you how to create your account.
Our emails are either sent from help@tourismtribe.com or programs@tourismtribe.com.
Likely causes of you not getting our emails
- Check your promotions/spam folders as they may have gotten filtered there by your email provider. Search your inbox/promotions/spam folders for emails from Tourism Tribe or programs@tourismtribe.com. Add program@tourismtribe.com and help@tourismtribe.com to your address book/contact list to ensure future emails from us get to your inbox.
- Double-check what email you used to join the program. It may have been misspelled or you might be looking in the wrong inbox if you have several email addresses.
- If you have previously or even recently unsubscribed from Tourism Tribe, you will not be receiving any emails from us. If this is the case you will need to lodge a "change of enrolment" form. Please be aware that these changes attract a fee. However, you can always log into TourismTribe even if you have marked us as spam. Your login will work as well as any password reset email.
- You may have a problem with our emails being blocked by your email provider or by a firewall. Unfortunately, there is nothing we can do about this and you will need to talk to your IT support.
I'm not getting Zoom emails
The important thing to understand is that even if you're not getting Zoom emails, you can go to your program page and click the link to register for the upcoming webinars. Whilst we have already invited you, this is a quick way for you to make sure you can participate as once you have registered the thank-you page will give you the direct zoom link (that also is sent via email).
All Zoom invites and reminders will come from no-reply@zoom.us. Make sure you add this to your safe senders.
If you are not receiving Zoom emails, but are receiving our emails, there are two common problems:
- Zoom emails maybe be getting filtered to your spam/junk/promotions folder.
- Your organisation may be blocking emails from Zoom
Please read this article by Zoom for how to solve the problem (and make sure to read right to the bottom, because the simplest possible solution is right at the end). Unfortunately, we cannot solve this issue on our end as it is a problem between your email server and Zoom.
Please note we are not able to resend zoom links so please use the zoom webinar registration button as explained in the first paragraph.
I have just finished the last week of your amazing course. I am so proud of what I have achieved in just sticking with it. When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.
Jackie Burling
Sky View Units
It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe expert digital strategist.
I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. Fabienne did a review of my online presence prior to our phone call and we shared computer screens so I could see the results for myself. It was the best money I ever spent. Or shall I say it saved me $3,200 and 3 weeks work!
Amber Rogers
Marketing Manager, 1770 LARC! Tours
