Tourism Tribe product
Local Search & Google Business Profile
Learn the ins and out to make the best use of your Google Business Profile and what you need to do to rank higher in local search results.
When travellers search for things to do, places to eat or somewhere to stay in your area, your Google Business Profile is often the first thing they see. If it’s incomplete, outdated or poorly optimised, you’re invisible in the results that matter most.
This course covers the fundamentals of local search and Google Business Profile. You’ll learn how local search works, what Google looks for when deciding which businesses to show, and how to set up and optimise your profile so it works harder for you.
Then you’ll work through strategy and tactics. Photos, posts, reviews, Q&A, categories and attributes. Each element plays a role in your local ranking, and this course shows you exactly how to get them right. Practical steps that make a measurable difference.
What you will achieve
Outcomes
If someone uses Google search to seek out service like yours in your area, how likely is it that they will see your business among the search results?
Local search marketing is a powerful strategy to connect with customers who are actively looking to book or buy. In fact, 88% of consumers who use their smartphone to conduct a local search via Google will visit a related store within a week (Source: Think With Google).
Your Google Business Profile (previously called Google My Business) is the most important element of a local search strategy. There are many things you can do to ensure that this valuable and free digital business asset is performing well on your behalf.
The Local Search & Google Business Profile course is packed with practical content designed to give you the direction and knowledge needed to make the best use of your Google Business Profile and what you need to do to rank higher in local search results.
Ready to get started?
Purchase now and take the next step for your tourism business.
Add to cart$33.00 inc. GST. 100% satisfaction guarantee.