Local Search & Google Business Profile



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Local search results top 3

1.5 hours

+ exercises and implementation

with support

Course certificate
upon completion

Suitable from

All levels level
If someone uses Google search to seek out service like yours in your area, how likely is it that they will see your business among the search results? Local search marketing is a powerful strategy to connect with customers who are actively looking to book or buy. In fact, 88% of consumers who use their smartphone to conduct a local search via google will visit a related store within a week (Source: Think With Google). Your Google Business Profile (previously called Google My Business) is the most important element of a local search strategy. There are many things you can do to ensure that this valuable and free digital business asset is performing well on your behalf. The Local Search & Google Business Profile course is packed with practical content designed to give you the direction and knowledge needed to make the best use of your Google Business Profile listing and what you need to do to rank higher in local search results.

Course topics

  • Importance of local search marketing
  • Likelihood of appearing in local search results
  • Connecting with customers actively looking to book or buy
  • Google Business Profile as a crucial element of local search strategy
  • Ensuring your Google Business Profile performs well
  • Practical strategies for optimising your Google Business Profile
  • Demystifying local search
  • User experience of Google Search and Maps
  • Things to do and hotel bookings
  • Google Business Profile checklist

Course outline


Will I get instant access?

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there any videos in the course?

Our courses are a mix of video and text – depending on each lesson. 


Or sign up for the Digital Academy and access all our courses for free.
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