Short Online Course

Business Planning


At the end of this course, you will know how to define your customer and understand their desires, interpret relevant market trends in your region and industry and be able to analyse your competitors’ performance. You’ll also have the tools and skills to formulate an effective business plan around your unique goals.

Course topics

  • Why planning is vital for success
  • Recipe for a business plan
  • Defining and aligning with your customer
  • Different tools available to business owners and managers
  • Using regional/industry research
  • Identifying market trends
  • Competitor analysis
  • Goal setting

Course content

20 minutes

Initial business analysis

The workbook will help you to identify internal and external factors that impact the success of your business and encourage you to think about possible strategies to make the most of your strengths, embrace business opportunities, minimise your weaknesses and deal with possible threats.
20 minutes

1 hour

Business planning – panel session

Liz Ward (Tourism Tribe) is joined by Sueanne Carr (Customer Frame) for an in-depth discussion on how tourism business operators can examine their values, customers, strengths and weaknesses and then use that information to establish a business plan and achieve their goals.
1 hour

1 hour

Develop your business plan

This session provides practical advice that will help you to clarify your unique market value, use research to define your customer and region, determine your business goals and create a simple one-page business plan. Tools and templates are provided to accompany this session.
1 hour

1 hour

Q&A session on business planning

Learn about the answers to commonly asked questions that tourism businesses just like yourself have encountered during their business planning phase.
1 hour

Guest Presenters

Sueanne Carr

Customer Strategy Superhero at Customer Frame A globally accomplished strategy professional, Sueanne is passionate about connecting businesses with the ultimate reason they exist: their customers. Her impressive reach has transformed market-leading brands such as, Terry White Chemmart, PPQ, AVIS, Travelocity, Hays Recruitment, Visit Sunshine Coast + Tourism Queensland. With customer experience in her DNA, she is committed to transforming businesses + regions through aligning people, products + places. Her empathetic + decisive style breaks through business barriers, + brings everybody from the board room to the back office on the journey.

Trusted by

Thousands of tourism businesses worldwide as well as leading tourism organisations


I love what you're offering and at an affordable price! Business Planning is not unfamiliar to me but it was good to be reminded of its importance. I loved the one page business planning sheet - brilliant!!

Violet Browne (St Kilda Art Tours)

Sign up and Start your course today


Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

Stay current

We’ll keep you current on the latest digital tools and opportunities that will help you to remain competitive in the digital world.

Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 


Suite 101,
18-20 Victoria St
Erskineville NSW 2043


5 Molesworth St
Hawthorn East VIC 3123


120 Kenilworth Rd
Parkside SA 5063

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677


36C Rte de St Cergue
1260 Nyon


Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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