The Pokémon Go craze and tourism businesses

Keep hearing about Pokemon Go and wondered how tourism businesses can use this technology, then read on!

A game where people look for virtual creatures in public spaces and businesses can be a cost-effective marketing tools to ‘lure’ people to your business. The game uses an augmented reality app on your mobile phone.  Niantic, the game-maker in response to the craze is in the stages of confirming sponsored locations and giving businesses the opportunity to submit a request form to be featured as new Pokéstops and Pokégyms. Businesses can attract more Pokémon and the visitors looking for them using a ‘lure module’. This costs 100 Pokécoins, or $US1 ($1.30). An even cheaper options, purchasing ‘incense’ which lures wild Pokémon to your location costs 80 Pokécoins for 30 minutes.

According to Tnooz, Australia-based hotels group Mantra, has already jumped on board. Their properties in Sydney and Melbourne offers free ‘Pokémon lures’ to increase gamers’ chances of catching one of the virtual critters, as well as a bowl of free chips with any drink purchase on Fridays. The Sydney Opera House is also offering up free Pokémon Go lures on Wednesday 20 July, for two hours to draw people to their attraction. Museums such as the British Museum that have Pokéstops in their publicly accessible areas are hoping to cash in by converting gamers into paying visitors. 

image2Smaller museums such as McNay Art Museum in San Antonio and Morikami Museum and Japanese Gardens in Boca Raton, Florida have become visitor magnets. McNay Art Museum, according to a Skift article, shared an image on Instagram of the coiled purple snake Pokemon, and in two days the museum’s Instagram account has seen a 125 percent increase in engagement, and security estimates that the social media buzz has translated to a 50 percent bump in visitation. Similar success stories are being told by other tourist attractions, events, bars, restaurants and on a larger scale with destination management companies (DMOs) such as Visit Anaheim, Travel Portland and Visit Orlando. Yelp, which offers crowd-sourced reviews and online booking services, shows businesses with Pokéstops nearby to help Pokémon Go adventure seekers find the best hot spots.

Pokémon Go craze is a fad but it’s cheap and can be leveraged to your advantage. 

Credit – Research and original draft by Afiya Holder.  

Afiya has just completed a Masters at University of Queensland and has been an intern for the UNWTO (United Nations World Tourism Organisation)

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

Feel free to leave a comment so we can get back to you with a professional and practical answer.

Leave a Comment

Your email address will not be published.

HOT TIP!

Use Loom to record your screen and talk to your issue if you'd like! Then paste the link in the comment :)

Latest posts

Team members sitting in front of a macbook screen discussing the 20% bonus tax deduction for small businesses under the Small Business Skills and Training Boost

20% Bonus Tax Deduction for Small Businesses Investing in Skills and Training

We explain how tourism businesses can access a 20% bonus tax deduction under the government’s Small Business Skills and Training Boost.

Read More →

Complete a SWOT analysis to uncover new growth opportunities in 2022

Reassess your business in 2022 by conducting a SWOT analysis that identifies your strengths, weaknesses, opportunities and threats.

Read More →

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Brisbane
Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 
Australia

Sydney

Suite 101,
18-20 Victoria St
Erskineville NSW 2043
Australia

Melbourne

5 Molesworth St
Hawthorn East VIC 3123
Australia

Adelaide

120 Kenilworth Rd
Parkside SA 5063
Australia

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677
Australia

Europe

36C Rte de St Cergue
1260 Nyon
Switzerland

aboriginal-flag

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy