National Experience Content Initiative (NECI)
Tourism Tribe has developed a Map to bring the NECI videos to life and make it easy for tourism trade and businesses to share the outstanding videos. Haven’t heard about NECI before? Here is the program information page.
Why you should get on the map
Best of Australian Tourism Business
To further collaboration and partnership opportunities between businesses, we have designed a map that showcases an up-to-date list of Australia’s most business-savvy and digitally-engaged tourism businesses.
- Tourism Australia’s NECI operators who have uploaded their video to YouTube
- Tourism Tribe’s Digital Champions: operators who have scored over 80% (Gold) and between 60-80% (Silver) on the Digital Engagement Health Check™
How to get on the NECI map
1. You need to have been selected by Tourism Australia to participate in the National Experience Content Initiative.
2. You need to have registered for the NECI program with Tourism Tribe. If you haven’t or are not sure you have, please enter your business name below so that we can check for you and automatically email you the registration link.
3. We will ask for your YouTube NECI video URL in the member’s area and on the order thank you page.