Creating Snapchat Geofilters advertising for your tourism business

Smart tools

First published on November 4, 2016

Last updated on May 23, 2023

Learn what is Snapchat Geofilter, what can be the advantages of using it, and whether this advertising option is proper for your tourism businesses.

Get tough to cut through the noise? Try Snapchat Geofilter!

Currently, Snapchat’s ad-push gets more and more aggressive. Do you feel that it’s getting tougher for small business to cut through the noise? In mobile advertising, Snapchat geofilters give you a relatively simple way to increase exposure and engagement in specific locations. Especially when you are too busy with your operation work and barely have time to market your product through daily Snaps, Snapchat geofilter allows your visitors to do the marketing for you. Besides, Snapchat geofilter is also a cheaper alternative to Snapchat 3V Ads, which might be a good option for small-to-medium tourism business.

So what is Snapchat Geofilter?

Snapchat Geofilter is a type of graphical overlay that can be applied to Snapchat photos and videos. It shows up specific locations and serves as a sort of postcard embellishment to the content. Some people may call it: the new hashtag. Snapchat unveils a cheaper option for smaller businesses: on-demand geofilters. The starting price for this geofilter is $5 for up to 20,000 square feet of coverage.

Snapchat has launched hundreds of free geofilters across the well-known locations in Australia. Australia’s Northern Territory, for instance, is known for its massive sandstone. Visitors can find this Snapchat Geofilter in the region as well (see pic). If visitors happen to Snap Uluru, (apparently the best time to do so is during sunset), they are able to use this geofilter to share their location through Snaps. As certain geofilters can be only find in certain locations, this intriguing feature may trigger visitors’ temptation to collect and share them.

So why don’t you start to create your own Geofilter to market your tourism product?

As long as,

You’re in the Geofenced area of the Geofilter;
Your location settings are enabled and you have a strong GPS signal;
You have a reliable network connection, preferably Wi-Fi,

You are able to apply Geofilter.

Geofilter Case Study: Rio2016

Snapchat launched a series of Rio 2016-related geofilters, stickers and Bitmoji for the game.The geofilters were country-specific, with 50 countries available, and they also featured the latest medal counts updated as the results coming in from Rio.

A great online tutorial to help you use Geofilter:

http://www.adweek.com/news/technology/while-some-retailers-ignore-snapchat-others-are-killing-it-lens-and-geofilter-ads-172820

Start creating your own Geofilters: https://www.snapchat.com/l/en-gb/geofilters

Fabienne W

Fabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker. She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.