Admin Assessments Website V2

V2 Assessment – Website

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Date previous HC

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Previous total score

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Previous Website Score

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Previous Website basics score

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Previous Website content score

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Previous Website sales score

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Previous TripAdvisor Score

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Hidden – completion date

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Hidden – HC for Program

Assessment number*

Initial

Subsequent

Project code*

Refer to the project code

Completed by*

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OBSOLETE – Completed by*

First and last names*

First Last

Email*

Business name*

Tourism Sector*

‘Tourism Services’, ‘Student’ or ‘Education & Training’ are selected, the final PDF will not include the TripAdvisor and you’ll be taken from the Search to the Facebook (skipping TripAdvisor).

The Event category is designed for events like festivals or performances (like a music festival or a food and wine festival). They are ticketed and are usually held a certain date or limited range of dates. Some operators register their business as an event when it doesn’t fit the above description. Businesses like wedding planners or venues (eg. garden space, hall, etc. that can be hired for events and special occasions) are actually providing a service rather than running a specific event. Please assess these sorts of businesses as a tourism service.

Will this include TripAdvisor?*

This field is used to decide whether or not this HC will include TripAdvisor. It is automatically set.

Yes

State*

The state must be entered as QLD, SA, WA, NSW, NT, ACT, VIC

Attention

This is a subsequent assessment within a program – and you need to know we only collect their details (e.g. website URL) on the first assessment.

Therefore, if they didn’t have a website the first time and implemented our recommendations, they may have set one up and we wouldn’t know unless we check. So, please check on Google in case AC doesn’t show a website for them (search on Google for the business name, and also try your best with businessname.com and/or .com.au).

Website URL

This will auto populate from AC when you click the link to start. However, make sure it does NOT have http/https and follows this format: www.mywebsite.com or mywebsite.com (without the www). You need to check on the website if the www loads or not.

Country*

Enter as AU (not Australia)

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Testing – pls disregard for now Country

Country

Tourism Region*

If you notice things that are weird on their website (e.g. broken links, stuff that doesn’t work) make a note and mention this in the overarching recommendation on the global.

If you experience a problem also give the version of your browser by copying it from this link.

ASSESSOR IN TRAINING COMPLETING TEST ASSESSMENT – DO NOT COMPLETE THIS STEP!

To give the business time to reply (in case they don’t use automated answers in Facebook and Insta, which is legitimate if you’re running this HC during business hours) please send them these DM’s now:

Facebook

Hi, this is Tourism Tribe, we’re testing your automated responses as part of the Digital Engagement Health Check™ you will receive soon. This is a test to see if you have your automated replies in place or a process to respond to your messages quickly. If you don’t have automated messages switched on but do respond to messages promptly, then please respond so we can assess your business accordingly.

Instagram

Hi there! We are messaging you as part of our Digital Engagement Health Check™ process to see whether or not you have implemented automated DM’s responses or have a process in place to quickly address DM’s during business hours. If you don’t have automated DM’s switched on but do respond to messages promptly, then please respond so we can assess your business accordingly.

Website Basics

There is a live website for the business (not just an under construction page).*

Answer yes if they have a functional website. Answer no if the site is an under construction page or links out to a social media accounts such as FB.

Yes

The business's physical address is located on every page of our website*

Address info is commonly located in the footer (sometimes in the header or sidebar). What we are looking for is a numbered street address (not ‘corner of’, PO Box or something vague), on every page of the website.
EXCEPT: for a business that doesn’t have a shop front or trade from a specific address (i.e Tour), please check that at least a location (suburb or region) is present on every page.
If the address is not on every page (e.g. just on the contact page), score ‘no’.

Yes

The business's contact details are on every page of our website*

To answer yes phone number and email address must be on every page of the website (look for them in the header and/or footer). If one of these things are missing this is answered no. The address/locality bit is not assessed in this Q because it is assessed in the one above.

Yes

The website contains a clickable phone number.*

To answer yes, the phone number must be clickable on your desktop computer (don’t rely on mobile). Test this by hovering over it and clicking. You should see something pop up on your computer to allow calling it AND on the bottom left of your browser you should see the url of the phone number. For this question the phone number does not have to be in the footer, it is ok if you find it on the contact page or elsewhere as we have already assessed the location in the above question.
Also refer screenshot in tooltip.

Yes

The business's opening / contact hours are displayed*

Common places to look for opening / contact hours are in the footer or the contact page. If you cannot locate opening times or contact hours, answer no.

Yes

There is a live chat widget installed on the website*

A live chat bot will commonly appear at the bottom right on every page. Please ensure it is a “live” chat and not a contact form. If “offline” appears AND leads to a contact form, answer yes to this question. If it appears to be just a contact form and no indication of it actually being live, answer no. IF it is a Facebook Messenger chat icon, answer yes.

Yes

The website is mobile friendly (ideally mobile responsive)*

Take the test here: https://search.google.com/test/mobile-friendly. It sometimes happens that the test says the site is not mobile friendly but when you use your own mobile to test it looks absolutely fine. If it is mobile friendly on your mobile and you feel the test is wrong answer this as ‘Yes’.

Yes

The whole website is using an SSL certificate. This means that it loads showing https not http*

Yes

You should see a padlock to the left of your website address (URL), the word “Secure” (if you click over the padlock in Chrome) and you should see https:// (instead of http://).

A search box or functionality (where the user can enter their own words) is available on every page of the site*

The search box is usually located at the top of the screen, at the end of the navigation menu.

Yes

Website content

The following pages (or similar) are included in the primary navigation menu: Homepage, Key product pages (accommodation, tours, restaurant, cellar door, event etc.), Contact & Shop/Book/Buy*

To answer this question yes: website must have a minimum of HOME | ACCOM/TOURS/KEY PRODUCT | CONTACT | BOOK/BUY/SHOP. If any these pages are missing, answer it a no. The Homepage must be listed as “Home” or a home icon (clickable logo not good enough).
If you come across a desktop menu that isn’t easily legible (e.g. hamburger style menu on desktop requiring extra click from prospective customer) mention in your overarching comments that it would have been easier for you to navigate the website without having to click on the hamburger to find the menu.

Yes

The copy of the website reads well, is structured into paragraphs and uses headings when appropriate*

The “copy” is the written content. Look for copy that is easy to get the gist of in 3-4 seconds with informative headings. Things that would make you answer no here would be, spelling or grammatical errors, an impenetrable wall of text, or not enough copy to create interest. Good pages to check are the homepage and the product/service pages (but feel free to look anywhere).

Yes

Quality images are used appropriately throughout the site*

Images should be of a good size, not pixelated and be at least semi-professional and portray a good quality product/service. It is best to have at least some images that include your target market (e.g. guests in a room instead of picture of an empty room).

Yes

At least one great video is used on the site, showcasing key products and or services*

Change this text to: Look for the video on the homepage or on the product/services page. It should be displayed in full (which means embedded in the site – a link to YouTube isn’t acceptable). If the video is buried somewhere odd, answer “no” and consider addressing it in your overarching comments.

Yes

The website includes a quality map that clearly shows our location(s) or service location(s) / departure points.*

A map (preferably clickable that opens up Google maps) must be visible on the website. If they have a map and it isn’t loading click no and note it in your comments. Some business such as Tour/Event companies (that do not list a physical address) or tourism Service providers may not have a map but we always recommend a map e.g. even one of the tour departure location, itinerary or anything to give customers a sense of ‘place’. Basically If they offer maps of any description (of pick up routes, service locations, suggested itinerary etc) say yes, but if you feel the map isn’t quite right, could be improved or similar say ‘no’ and add this in your recommendation.

Yes

The website include precise, written directions to our business / service location(s)/departure points.*

Look for directions on the location page, contact page and/or in itineraries. If detailed directions to the business/service locations are present, answer ‘yes’. Ideally directions should cover various approaches by various means of transport. If the directions given are lacking, then click no.

Yes

Information about how your business caters for people with disabilities is visible and easily accessible*

Best practice is to have this information on a page on its own. Alternatively, it should be outlined next to each product/service (e.g. room type, tour type etc). It is also acceptable to have this information in an FAQ page. You may need to also quickly browse the content to see if it is mentioned or search the content using the find function (control + f).

Yes

You have provided sufficient information about other things to do and essential services in your destination to entice the guest to stay longer in your region.*

Website must have at least one full stand alone page with content and links to at least 6-8 businesses/attractions. This is considered the ‘minimum’ required for a yes to this question. Please note that for V2 we want the links to score yes. If the business has just a stand alone page with no content (words and/or images) and lots of links, this is not sufficient enough and will be a no. See examples here on this Trello card https://trello.com/c/Htsf6mDD for best practice .

Yes

The website holds a blog / news section which holds at least 6 content-rich articles, with at least 1 published in the last 6 months.*

For this question to score a yes, all of these requirements must be met: At least 6 content-rich articles (good meaty text content and images) and at least 1 published in the last 6 months. Answer no to this question if the articles are light on text and imagery and/or they are poor in content richness or they do not have the minimum number and/or they don’t have dates.

Yes

Website key sales content

The Homepage acts as a key sales page where you showcase your primary product and also contains clickable links that lead customers to the content of your site.*

On the home page, are the key products showcased with imagery, a brief description and clickable links to that product page? If you feel that the primary products have been showcased well, answer yes. If you are unsure, go to our Trello card here and look at the ‘Ozone Hotel Kangaroo Island’ example for best practice.

Yes

A newsletter or lead magnet subscription form is present and prominent*

Look for a newsletter or lead magnet sign up form on the homepage or in the footer. Sometimes the form may be on the contact page: this is not ideal as many people may miss it. A lead magnet pop-up is also considered as a subscription form in this question. If you find a subscribe form and it’s super buried and in a place not easily findable then answer no.

Yes

Consumers can easily access our rates/prices (on our booking system page or a page on our website) and can get a good idea of the price of our offers.*

The rates should be visible on the site (on a page, or via your booking system/online shop and easily found without requiring a number of steps). If they are not easily found, please answer no.

Yes

Our website offers real time availability/stock checking and booking/online sales (using an online booking system or online shop)*

You should be able to check stock/availability. You should be able to checkout online for this question to be answered yes. (Please don’t pull out your credit card, you don’t need to test it thoroughly!) A contact form or a purchase enquiry form is not a real time booking system/online shop and should be answered no if this is the case. Note: you are not assessing whether or not there is a Book/Buy now button, you are assessing whether the customer can purchase and check out online. Note: If you are assessing a DMO website (destination marketing organisation) we are not expecting them to be able to provide a booking/buy now system – but to link to the businesses that they promote so the consumer can purchase that way.

Yes

Website social proof

Recent (within the last year) customer reviews / testimonials are present*

Look for a testimonials / reviews page first. If you don’t see a dedicated page then look in the content to see if there are any reviews on the site. Also look for a section that might have slider reviews that rotate. To qualify for a yes there needs to be: Minimum of 3 reviews At least a first name attached to the reviews Needs to be within the content of the site (not in the footer and not a TripAdvisor widget) and within the last 12 months.

Yes

Industry memberships / accreditations (and awards, if any) are visible on the homepage at least.*

Look to see if there are any awards/memberships etc listed on the homepage eg. TripAdvisor Travellers Choice Award.

Yes

Links to social media platforms are present on every page*

If social media links are present, test them to ensure they work correctly and lead to the correct page. If the links do not open in a new tab – still click yes. If the link is broken, or leads to the wrong page(s) then answer this a no. If they are present and work, answer yes.

Yes

Extra questions relevant to your industry sector

Information about check-in process and/or reception hours is on your website or provided via email if this information is confidential*

Look for this information on the contact or booking page.

Yes

Parking information is present*

Look for this information on the location, book now or contact page (homepage is not sufficient). A “we provide free parking” is not sufficient. You want more meaty info (e.g secure/undercover, how to access it if no one is at reception, can you fit a 4WD…) and it that needs to be easily found (you don’t want to have to dig).

Yes

Extra questions relevant to your industry sector

Each tour you provide has its own full separate website page (with its own address/URL)*

Look at the main menu to see if there is a dedicated page for each of the tours offered. If yes, then answer yes. If each tour does not have its own page, then answer no.

Yes

Detailed pick up and dropoff information is present on the website*

Look for this information on the tour(s) pages, contact info or on the book now button. Many tour booking systems include this information for each tour, so make sure to look there as well.

Yes

A detailed list of what to bring is available for each tour*

Look for this information on the tour(s) pages, FAQ, contact info or on the book now button. Many tour booking systems include this information for each tour.

Yes

Extra questions relevant to your industry sector

Our full menu is available live online*

The menu must be live online with prices displayed to answer yes. This means it must be written in HTML (so you can hover over it and select the words) and is searchable/indexable by search engines. If it’s an image or a downloadable PDF, answer “no”. If it appears to not be current i.e displaying winter menu and its middle of summer also answer “no” and mention it in your comments.

Yes

Information regarding facilities (e.g play area and/or wheelchair access etc.) is present*

Commonly found in the facilities, restaurant, cellar door or contact page. But also look for it elsewhere.

Yes

Information for people with food allergies / intolerances is present*

Look for this information on the menu page or the contact page but if you find it elsewhere (such as in a PDF that opens when someone clicks on a menu button for example) it is also ok and a “yes”.

Yes

Extra questions relevant to your industry sector

Regional map(s) are present*

These should be on their own page and be legible and ideally downloadable. Look here as a best practice example: https://sandstonewonders.com/town-maps.

Yes

Sample itineraries of how to explore the region are present*

These should be easily accessible from the navigation menu. Look here for a best practice example: https://sandstonewonders.com/self-drives.

Yes

Tourism business listings (accommodation, tours, attractions, natural attractions, transport, cafe, restaurants, etc ) are present.*

They should be visible from the main navigation menu.

Yes

Extra questions relevant to your industry sector

Price per service is visible (incl. options)*

Look for a price page, with detailed pricing information.

Yes

Pickup/delivery information is present*

Look for a page with pickup information. This could be on the ‘Hire or Transport page, else in the contact us page. This could also be on the booking system pages directly.

Yes

Extra questions relevant to your industry sector

Parking and transportation information is readily accessible*

Look for this information on the Product/service page, contact page, booking page or FAQ page. You want to know if there is sufficient info to help you plan your parking/transport if you were going to this business. A great example of an attraction who does well with this is this one: https://www.adventurepark.com.au/park-info/.

Yes

Other expected relevant information to help customers plan their visit is present*

Look for info that should help them understand how long people spend at this attraction, perhaps a visual map showing where the facilities/toilets/etc are. Look for info in the FAQ. You want to put yourself in the shoes of the customer and see if they provide sufficient info so you don’t need to make an enquiry. A great example of an attraction who does well with this is this one: https://www.adventurepark.com.au/park-info/.

Yes

Extra questions relevant to your industry sector

Information about attendance cost is present*

Are different ticket prices clearly visible?

Yes

Event time information is present*

Look for opening and closing hours for the event.

Yes

Event location is present and includes a map*

Look for a map and clear information about how to get to the event (parking, public transport). It should also have a location map.

Yes

Information about special considerations (such as road closure) is present*

This may be in the FAQ page.

Yes

Information about how to get involved is present*

Look for information regarding performing at the event, registering as a food or retail supplier and how to volunteer.

Yes

Website basics score

Website extra accommodation questions score

Website extra f&b score

Website extra tour questions score

Website extra destination score

Website extra hire transport score

Website extra attractions score

Website extra events score

Website content score

Website sales score

Website social proof score

Total website score (accommodation)

Total website score (f&b)

Total website score (tour)

Total website score (dmo)

Total website score (attractions)

Website total score (hire)

Total website score (transport)

Total website score (events)

Total website score (tourism services, student, education)

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Previous Website Score

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Previous Website basics score

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Previous Website content score

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Previous Website sales score

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Previous Website social proof score

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Previous Website extras score

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Previous Search Score

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Previous Local Search Score

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Previous SEO Score

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Previous TripAdvisor Score

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Previous Facebook Score

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Previous Instagram Score

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