5 ways to engage visitors with Snapchat

Here are five creative ways of how tourism companies and organisations can leverage Snapchat to engage their visitors as well as strength their brand.

]If you clicked into this blog, you may have realised the importance of Snapchat or already used it as a part of your own marketing strategy. You are definitely on the right track! But can you use Snapchat successfully to reach your target audiences or strengthen your brand? Have you figured out what are some best practices to achieve your marketing goals? Here are 5 ways to help you engage your visitors.

Be Creative and Fun

Get visitors excited to visit your destination or use your tourism products by sending Snaps during times of peak interest: the beach at sunset, or the fireworks at a special event. You may also post exclusive videos and contents on Snapchat with animations, music and sound effects to attract more fans.

Happy couple in love on beach summer vacations. Joyful Asian girl piggybacking on young Caucasian boyfriend playing and having fun in sunny tropical destination for travel holiday.
Happy couple in love on beach summer vacations. Joyful Asian girl piggybacking on young Caucasian boyfriend playing and having fun in sunny tropical destination for travel holiday.

Create valuable tutorials

Snapchat can also be a good platform for telling something you want to deliver as knowledge through your tourism products. It is important to interact visitors from day one. For example, Australia Zoo may recorded their seal show at the moment when a seal teaches audiences to through rubbish to the dustbin. In this way, viewers can have the in-pocket knowledge before their visit.  

Reward visitors with incentives

Ask your visitors to send snaps using your tourism products and thank them for engagement with coupons or discounts. For example, Tropical Fruit World may set an exhibition of, for example, 12 kinds of avocado for Snapchat photo shooting and offer free tasting for those sharing stories on Snapchat.

Engaging them with Geofilters and Sponsored Lens

Do some research on which geofilters are the most required by visitors. Accordingly, create unique geofilters for a specific location or event. Also text your geofilters among a focused group before put them into use.

Give them a sight of behind the scenes of your tourism business.

For example, iPanda always post fun videos of their keepers playing with naughty pandas. It is a good way to keep attracting your loyal visitors after their trip.

Other interesting articles to help you leverage your Snapchat account:

What are your thoughts towards engaging visitors with Snapchat?

FREEBIES: Grab your free resource + bonuses!

Pop your details below to download your free resource and our extra bonuses, which include cheatsheets, our Smart Tourism Marketing System email course and monthly grant funding opportunities! 

0 0 votes
Article Rating

How to get the best answer from our team

Be as precise as possible so that our team can provide you with the best answer. Use the below for screenshots/screenrecording and paste the link in your question. You will receive an email when we have responded to your question.

Notify of
0 Questions
Inline Feedbacks
View all comments

Latest posts

Image of graph on computer

Getting your mojo ready to transition to the new Google Analytics

Get ready to transition from Universal Analytics to GA4… you still have time but the transition can be tricky so follow these recommended steps

Read More →
Add or Update Your Business Listing On 3rd Party Websites

How To Add or Update Your Business Listing On 3rd Party Websites – Google Business Profile, Tripadvisor and ATDW

Your goal is to drive online traffic that leads your customer to your website and whether you are a tourism or trades business, these tips …

Read More →

Grab our Freebies

Click here to access a number of free checklists and resources available to Tourism Operators.

Head office

Suite 1,
57 Woodfield Rd
Pullenvale QLD 4069 


Suite 101,
18-20 Victoria St
Erskineville NSW 2043


5 Molesworth St
Hawthorn East VIC 3123


120 Kenilworth Rd
Parkside SA 5063

Agnes Water

139 Bicentennial Dr
Agnes Water QLD 4677


36C Rte de St Cergue
1260 Nyon


Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

© proudly brought to you by Digital Coaching International   ABN: 45 153 766 771 All prices are in Australian Dollars

Terms & Conditions  | Privacy Policy

Would love your thoughts, please comment.x