WordPress websites built for tourism. Built to perform.
We build, rebuild, and fix WordPress websites for tourism operators across Australia. Every site is crafted in-house, optimised for Google and AI search, and designed so you can manage it yourself.
“Every tourism operator deserves a website they can fully control. Too many developers build sites that lock clients out. We believe in doing the opposite: giving you the confidence, access, and knowledge to manage your own website with ease.”Fabienne Wintle Co-Founder, Tourism Tribe
Websites for every type of tourism business
From boutique accommodations to adventure tours, we understand what tourism operators need from their websites. Here are some of the businesses we work with.
Accommodation
Hotels, motels, holiday parks, B&Bs, and self-contained villas. Booking integration and guest compendiums.
Tours and Experiences
Walking tours, boat cruises, adventure operators. Custom booking systems, itinerary pages, and availability calendars.
Attractions
Theme parks, museums, galleries, and cultural centres. Event calendars, ticket integration, and interactive content.
Food, Wine and Retail
Cideries, cellar doors, farm gates. WooCommerce shops, product catalogues, and online ordering.
What we do
- New websites for new and growing tourism businesses
- WordPress rebuilds and page builder updates
- Fixing broken and underperforming sites (DIY or built by third parties)
- Migrations from Wix, Squarespace, Joomla, and other platforms
- AI visibility optimisation using schema, Q&A formatting, and smart content structure
- Email marketing, CRM, and booking system integration
- Performance and security improvements
- WordPress hosting and care packages on fast Australian servers
We don’t outsource. Every site is crafted in-house.
We take on a limited number of builds at a time to maintain quality. Get in touch early to secure a spot in our schedule.
If your site is staying on Squarespace, Wix, or Shopify, we can still help you optimise for AI visibility, local SEO, and conversion.
Book a free consultReal websites for real tourism businesses
Here’s a snapshot of some of the websites we’ve worked on in recent years. From complete builds to thoughtful refreshes and behind-the-scenes fixes.
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Melbourne Cable Park
Restructured the WordPress backend for better usability, modernised the design, and integrated Roller checkout for faster online bookings.
Faster, easier-to-manage site that improves conversion from visitors to bookings.
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Luxury Kimberley Cruises
Complete site restructuring to transform a static site into a dynamic, easy-to-manage platform for vessels and itineraries. Integrated Calendly for lead capture and delivered hands-on training.
Modern, efficient site that’s simpler to update and ready for AI optimisation and growth.
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International ParkTours
Migrated from Joomla to WordPress. Designed a custom booking system in Gravity Forms, linked to tour availability, synced with Google Sheets, and integrated Stripe for deposits.
Complete control of content and bookings with a strong foundation for AI optimisation.
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1770 LARC! Tours
Transformation from a restrictive WP Bakery setup to a clean, flexible build. Introduced FAQs, review schema, and proper heading structures for AI and SEO visibility.
Faster, fully AI-ready website delivered through a stress-free process.
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Tom Curtain
Full website rebuild replacing an overly complex backend. Rebuilt WooCommerce with Australia Post integration, developed dynamic tour pages backed by Google Sheets, and simplified all workflows.
Efficient, scalable, performance-driven site that continues to grow with the business.
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Murray River Paddlesteamers
Evolved a well-built in-house site into a high-performing platform. Modernised design, simplified navigation, created a lead-capture system, and replaced Mailchimp with FluentCRM.
Professional, secure, conversion-focused website that keeps delivering results.
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Villa Mirasol Motor Inn
Emergency recovery after the original developer disappeared. Stabilised the site, simplified editing for staff, built a blog as a digital guest compendium, and added AI schema and FAQ structuring.
Stable, easy-to-update site that acts as both digital concierge and local SEO tool.
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1770 Getaway Villas
Replaced an outdated website builder with WordPress, aligned the site with refreshed print design, implemented a blog as a guest welcome page, and transitioned to Google Workspace.
Transformed digital presence improving visibility and capturing the warm, personal feel of the experience.
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Lonsdale Palms
After being let down by multiple developers, the client needed a fresh start. We rebuilt the site with a transparent structure, restored full admin access, and provided one-on-one training.
Reliable, easy-to-manage website giving the owner complete control and peace of mind.
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Daylesford Cider
Complete modernisation from a 2005-era theme. Structured and categorised all products for WooCommerce, delivered a design refresh within a modest budget, and trained the team for independence.
Modern site reflecting quality while giving the team independence to manage and grow.
From first conversation to launch day
Every project follows a clear, structured process. You’ll know what’s happening at every stage, and you’ll never be left guessing.
Discovery
We review your current site, understand your goals, and identify what needs to happen. Free 15-minute consult with Fabienne.
Plan
We scope the project, outline deliverables, and agree on timelines and pricing. No surprises, no hidden costs.
Build
We build or rebuild your site on a staging environment. You review progress and give feedback before anything goes live.
Launch
Final checks, speed optimisation, SEO setup, and schema implementation. Your site goes live with everything in place.
Support
Hands-on training so you can manage your site confidently. Optional ongoing hosting, maintenance, and Digital Direction plans.
Built with tools that matter
We use proven, open-source technology and pair it with AI-accelerated development to deliver more features per dollar. No proprietary lock-ins.
WordPress
The world’s most popular CMS. Open-source, extensible, and backed by a massive community. You own your site, your data, and your content.
WooCommerce
Online shops, product catalogues, subscriptions, and digital products. Integrated with Australia Post, Stripe, and your existing payment systems.
AI-Accelerated Development
We use Claude Code and AI tools to accelerate development. This means more features, faster turnaround, and better value for your investment.
Google & AI Search Ready
Schema markup, FAQ structuring, Q&A formatting, and content architecture designed for Google, AI overviews, and voice assistants.
Australian Hosting
Managed servers based in Sydney. Fast load times for Australian visitors, daily backups, security hardening, and uptime monitoring included.
FluentCRM & Integrations
Email marketing automation built into WordPress. No more Mailchimp fees. Plus Gravity Forms, WP Fusion, Stripe, Google Sheets, and more.
Real feedback from real operators
“Fabi and the entire team at Tourism Tribe are beyond brilliant. The value they have created for our business is enormous. We are constantly impressed by the breadth of their knowledge but most importantly they know how to use this to create and deliver value in real business terms.”
“I cannot express enough how transformative Tourism Tribe has been for my business. In just one hour, their WordPress expert conducted a full review of our site, identified and fixed issues, and configured Elementor properly. Their team was insightful, genuinely interested in our success, and provided practical, tailored advice.”
“After being let down by multiple developers and locked out of my own website, Tourism Tribe gave me a fresh start. They rebuilt my site with a transparent structure, gave me full access, and trained me to manage it myself. I finally have a website I can rely on.”
“Tourism Tribe didn’t just build us a website. They understood our business, built systems that work for how we actually operate, and taught us how to maintain everything ourselves. The ongoing support through the Digital Direction plan keeps us on track.”
Transparent pricing. No surprises.
Every project is scoped individually based on your site’s size and complexity. Here are the starting points.
New Website Build
- Custom WordPress design and build
- Mobile responsive and speed optimised
- Google and AI search optimisation
- Booking and payment integration
- Hands-on training included
- Schema markup for AI visibility
Smaller Jobs and Fixes
- Fix broken or underperforming sites
- Plugin and builder updates
- Performance and security improvements
- Email marketing setup (FluentCRM)
- WooCommerce troubleshooting
- Purchase hours as needed, no lock-in
Fast, secure Australian hosting
WordPress websites need specific hosting configuration. Shared hosting or cheap hosting will not cut it. We set you up on our managed Australian server based in Sydney. Your website loads fast and stays protected.
- Daily site and database backups to a third-party location
- Weekly updates to plugins, themes, and WordPress core
- Security hardening to prevent cyber attacks
- Uptime monitoring with instant notifications
- WP Rocket caching for faster page loads
- Cloudflare integration for extra speed and protection
The tools we know inside out
We are WordPress specialists and provide unbiased advice and support. We can train you in any plugin you use, fix usability and design issues, or rebuild and streamline sites that have been neglected.
- Elementor and Elementor Pro, Gutenberg
- WP Fusion for membership and course access
- FunnelKit and FluentCRM for email marketing automation
- WooCommerce and WooCommerce Subscriptions
- Automator (like Zapier but without the monthly fee)
- Gravity Forms and Gravity Wiz
- LearnDash for online courses
- Custom PHP development and integrations
Does this describe your situation?
Your WordPress site feels clunky in the backend or loads slowly. You’re not sure if you’ve got the right setup. Your theme seems OK but you want to do things and don’t know how.
You know you can do email marketing on WordPress instead of paying Mailchimp every month, but you don’t know how to go about it.
Your WooCommerce shop isn’t converting, or the shopping experience just doesn’t feel right.
Let’s talk about itReady for a website that actually works for you?
Your new site will be built to grow with you, easy to edit, free from lock-ins, and never dependent on a developer for every little change. Book a free 15-minute screen-sharing session with Fabienne. Be logged in to your WordPress admin and she’ll take a look at the tech side of things for you.
No obligation. No sales pitch. Just practical advice from someone who’s been doing this for over a decade.