If your website doesn’t show up when travellers search for what you offer, it might as well not exist. SEO is how you make sure Google knows what your business is, where it is and why it should show your site to searchers.
This course covers the fundamentals of SEO for tourism. You’ll learn how search engines work, what Google looks for when ranking websites, and the key factors that determine whether your site appears on page one or page ten. No technical jargon. Just clear explanations.
From there, you’ll develop an SEO strategy and learn the practical tactics to improve your rankings. Keywords, page titles, meta descriptions, content structure, internal linking and more. Each lesson gives you actions you can take on your own site straight away.
Course Content
SEO | fundamentals
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SEO | strategy
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SEO | tactics
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