Transcript

Despina Karatzias 0:06
I have an artist that is full of the good stuff, Linda Franklin, I have had so much joy in meeting you and just peeling away the layers to expose just the goodness that, you know, that goes beyond the art that you create. Linda, you’ve been on this journey with his digital marketing programme that on behalf of tourism tribe and tourism Midwest Victoria had put on over the last four months. So firstly, I would love to ask you what have you found in this journey, not only in this particular programme, from a digital mastery perspective, but also as someone relatively green in the visitor economy space when you’ve achieved mastery in your art world. If you could share with me some of your key insights that you’ve had over the last little while.

Linda  1:03
Gosh, there’s so many. Well, firstly, thank you. And I just want to thank better at city council. I know that sounds tacky, but unless these programmes are enabled and offered, individuals like myself actually don’t know what’s possible, I really don’t know what’s possible. I have felt very confident and comfortable in the art therapy welfare. disability sector, the service of the carers sectors as audiences for both product and service. I felt like I’ve you know, I’ve not been, they’ve been my comfortable audience for the last few decades. The physical economy. In many ways this is similar, but approaching them as completely different.

Despina Karatzias 1:58
Now, I want to ask you working in as a small business leader, as a small business owner, manager, with responsibilities, where we’re taking on a lot, and then suddenly an opportunity to give up three hours of your day for workshops, one on one coaching sessions, we’ve got digital engagement, health checks, you’ve got the full gamut. Now, there were places open to a limited number of people. What would you say to any other small business leader that these opportunities will come in the inbox? What are they missing out on when they don’t seize these opportunities through the experience that you’ve had?

Linda 2:47
Yeah, I think every small business owner feels time-poor. And especially if you’re just a solo practitioner, and or just a very small team. Time is incredibly valuable. And there’s never enough hours in the day, yet another invitation to join a program. I think sometimes feel like a threat to how that time is consumed. And certainly, I felt, can I afford this time because it feels very indulgent to kind of invest, but it’s like all these things. I mean, I know I sense that if I go into that world, I know it will be valuable. But what are my hesitations can I afford that time, and I chose to step forward to go to make this time. And of course, I knew it would be valuable and it absolutely is valuable. It opens. It opened me up to things said, Of course, I did not know I did not know I didn’t know was there. I didn’t know what it was a priority for business. It just recalibrates important, you know, when you’re when you’re working by myself, I have my list of to do’s and what seems priority. And of course, this shifts the priorities. And whether I’m comfortable with those shifts is another thing. But it’s really important to hear what’s important, what’s useful and essential from say, for example, Google Analytics, or getting the Google reviews getting the Google profiling, just all those that were not my priority. And then to go from A to B, shaken up and going Yep, from a user’s viewpoint from your customers viewpoint, from a customer centric viewpoint. It’s essential that you have that I have all these other boxes ticked Yes. So I knew I knew would shake me up and it has shaken me up and it has shifted my priorities, and I have to roll with it. Whether I want to or not, I know and I really appreciate it. I like I’ve I knew I needed those provisional insights and industry overview and science? Because I know I can’t see them from my little viewpoint. Yes. So I’m, I knew it would be true and absolutely has been opened my brain on so many levels. So, you know, tourism tribe is just reading the website as a rich, dense resource, so little own attending workshops and then one on ones like gold. So I leave feeling like, I have this vast feast to that I can just take little bite sized pieces from law because I’ve introduced him to never is never fun. But it took to know those results. It’s a reminder of where the resources are. Yeah, so that I don’t feel isolated in this journey. But of course, all I can do is little, little bits at a time. Yeah. And that then clears space to enable the flow. You know, the business flow. So that’s, that’s gold. That’s gold. It’s gold. Oh, no. And it really is. So because it really, it really sorts priorities.

Despina Karatzias 6:21
Yes, yes. Well, you’re a delight. I’ve loved having you in the room. I love working with you one on one. No delight are a great soul. And, and even just if you look your website, Linda Franklin, artists don’t know lynda.com Lynda Franklin, that’s what simple Linda franklin.com It’s your social handles just to see the videos. Linda Franklin artists is your handle your Instagram and Facebook. So thank you. Thanks for taking the time to do this. Thanks for being part of the programme and go forth and conquer. And certainly even I mean, just seeing the relationships that are formed with other businesses has also been a delight. absolute gold, right, just really in the room together, getting to know each other. How can we help each other I really enjoyed seeing that come to fruition. It’s what it’s all about. We philosophy, your atomizer Thank you for speaking there.