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Quick Win 24 – WordPress skills
Last updated on July 21, 2025
The webinar focused on providing essential guidance to tourism operators on how to effectively use WordPress as a content management system (CMS). The webinar highlights the importance of regional tourism businesses leveraging digital tools to enhance their online presence. The presenters, Fabienne Wintle, CIO of Tourism Tribe, and Peter Freeman, managing director of WOOF Media, express a passion for supporting clients in regional tourism, noting that they’ve helped businesses such as theatre operators, tour providers, and hotels build strong digital foundations.
Key points discussed include how to manage WordPress effectively, customising website layouts, and improving user experience. The webinar covers best practices for integrating marketing strategies with WordPress, focusing on elements like SEO, content management, and site navigation. The presenters emphasise the flexibility of WordPress, noting that it’s an ideal platform for businesses looking to scale their digital presence without needing extensive technical expertise.
In summary, the webinar provides practical advice for tourism operators on how to get the most out of WordPress, including tips for enhancing digital marketing efforts, improving user engagement, and managing content efficiently. The speakers stress the importance of maintaining a dynamic website that aligns with business goals and the ever-changing landscape of regional tourism.
You can grab the handout here.
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Fabienne W
Fabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker.
She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.