Quick Win 24 – Automation

The webinar focused on the power and potential of automation for businesses, particularly in the tourism and small business sectors. Fabienne promised a comprehensive exploration of automation, including case studies and specific tools, aiming to make businesses more competitive and efficient online. The emphasis was on practical advice and actionable strategies, with a promise of follow-up training sessions for deeper learning.

Automation was defined as programmable workflows that handle tasks without manual intervention, a concept that can significantly enhance business operations and customer experience. The webinar covered the basics of automation, including triggers and actions, and how these can be applied to various business processes to save time, reduce errors, and improve customer engagement. Examples included sending automated emails to customers who abandoned their shopping carts, thereby potentially increasing sales, and using automation for social media posts and email marketing. The presenter highlighted the importance of choosing the right tools and platforms that offer easy integration and support for automation, suggesting resources like Zapier and Make.com as valuable aids in connecting different systems.

The session concluded with an open Q&A, where participants shared their automation challenges and successes. The presenter offered insights into specific scenarios, such as setting up automated responses in Facebook Messenger to handle common customer inquiries efficiently. Attendees were encouraged to think creatively about how automation could be applied in their contexts, from improving internal communications with tools like Slack to enhancing customer service with automated booking confirmations and follow-ups. The webinar underscored the importance of secure password management and the potential of automation to transform business operations, making them more efficient, responsive, and competitive in the digital age.

You can grab the handout here.