GEO READINESS ASSESSMENT
Only 5 Get Picked by AI. Will You Be One of Them?
Travellers are asking AI tools like ChatGPT and Google AI for recommendations. Only 3 to 5 businesses make the shortlist. Is yours one of them?
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The problem
Travellers are not just Googling any more
They are asking questions in AI tools. “What is the best eco tour near Cairns?” or “Where can I go hiking near the Scenic Rim?” Google AI, ChatGPT, Bing and Gemini give just 3 to 5 answers, based on the websites they trust and understand.
If your website is not structured for these AI platforms, you might not appear at all. Even if your offering is amazing.
We audited 30 Australian tourism websites. One stood out.
Crystalbrook Riley has full Hotel schema. Star ratings from 2,644 reviews. Pricing. Amenities. Three restaurants. A day spa. Google shows all of it before anyone clicks.
The other 29? Blue links in a sea of blue links.
The solution
That is where GEO comes in
GEO (Generative Engine Optimisation) helps your business get chosen by AI search tools. Not just ranked in old-school Google results. It builds on traditional SEO with a focus on schema, FAQs, conversational content, freshness and crawlability.
What you get
What is included in the GEO Readiness Assessment
- A detailed 20+ point website and local search audit based on the latest AI engine requirements
- AI prompt testing in Google AI Overviews, ChatGPT and Perplexity. Do you show up when travellers ask about businesses like yours?
- A clear GEO score with a breakdown of where your content is falling short
- Schema audit across all page types. Product, Hotel, Event, FAQ, image, and video markup checked against what Google reads
- Booking widget and iframe audit. If your tour details live inside a third-party widget, Google cannot read them. We check for this.
- Image and alt text audit across your key pages. Are your photos visible to search engines and AI tools?
- Tailored action plan to improve your visibility and get on the AI shortlist
Go further
Optional upgrades
After your assessment, take the next step with hands-on support.
1:1 strategy session
Walk through your report with an AI search expert. Get answers to your questions and a clear action plan.
Quarterly GEO tune-ups
Stay competitive as AI search evolves. Regular check-ins to keep your visibility growing.
Schema optimisation and implementation
We can fix and build your schema markup for you. Every site is different, so pricing depends on your platform, page count, and what needs doing. Get in touch and we will take a look at your site and send you a proper quote.
Why it matters
Why tourism businesses need GEO
AI engines choose structured content
Pages with structured data are 3.2 times more likely to be cited in AI responses. It is not guesswork or ad spend. It is how your content is organised.
Booking widgets hide your content
If your tour details live inside a FareHarbor, Rezdy or Bokun widget, Google cannot read them. Your prices and availability are invisible.
FAQ schema is alive for AI
Google removed FAQ rich results in 2023. But FAQ schema is now more valuable for AI search. Pages with it are 40% more likely to appear in AI Overviews.
Your photos are invisible too
Most tourism websites have hundreds of photos and zero image schema. AI tools cannot select or attribute images they do not understand.
Is this for you?
Who is this for?
If you rely on being found online, this is for you. The GEO assessment is built for tourism businesses including:
Pricing
Get your GEO Readiness Assessment
One assessment. Clear recommendations. Know exactly where you stand with AI search.
$395
AUD, one-time payment (GST inclusive)
- 20+ point website and local search audit
- AI prompt testing across Google AI, ChatGPT and Perplexity
- GEO score with tailored action plan
- Schema audit: Product, Hotel, Event, FAQ, image and video markup
- Booking widget and iframe visibility check
- Image and alt text audit across key pages
- Platform-specific tips for WordPress, Wix or Squarespace
Common questions
FAQs about GEO for tourism
What is the GEO Assessment and how does it differ from a Health Check?
The GEO (Generative Engine Optimisation) Assessment focuses specifically on AI search readiness. It checks whether your business is showing up when travellers use AI tools to plan and book trips.
What the GEO Assessment covers
- Your visibility in ChatGPT, Perplexity, Google AI Mode, and other AI search tools
- Whether your website content is structured in a way that AI tools can read and cite
- How your business compares to competitors in AI search results
- Specific actions to improve your AI discoverability
Health Check vs GEO Assessment
The standard Health Check reviews your entire digital presence across 9 channels (website, SEO, Google Business Profile, social media, reviews, email, booking systems, and AI readiness). The GEO Assessment goes deeper on the AI component specifically.
If you are unsure which to choose, the Health Check is the best starting point. It includes an AI readiness score, and if that area needs more attention, you can follow up with a dedicated GEO Assessment. You can also ask us and we will recommend the right option.
How is this different from a regular SEO audit?
Traditional SEO helps you rank in search engines. GEO goes further. It makes sure your business is chosen by AI engines that now give direct answers to travellers. This includes schema, FAQs, structured content, and testing your visibility in actual AI prompts.
What exactly do I get with the GEO assessment?
- A detailed 20+ point website and local search audit
- AI prompt testing in Google AI Overviews, ChatGPT and Perplexity
- A clear GEO score with category breakdown
- Schema audit: Product, Hotel, Event, FAQ, image and video markup
- Booking widget and iframe visibility check
- Image and alt text audit across key pages
- Platform-specific fixes for WordPress, Wix or Squarespace
- Tailored action plan for your business
- Bonus: contact form audit to track AI-sourced enquiries
Will I get technical recommendations or just strategy?
You get both. We provide clear, practical action steps. Some strategic (like content improvements), some technical (like structured data and schema fixes). You can implement them yourself or pass them to your web team.
Can you help me fix the issues the report identifies?
Yes. Once you have your Health Check report, there are several ways to act on the recommendations:
- Learn how to fix things yourself: Book a coaching session ($275) and work through the report with a strategist who will show you how to make each fix
- Get it done for you: Purchase tech support hours and our team will implement the changes on your behalf
- Bundle and save: The Health Check + Coaching bundle at $495 is the most popular option. You save $55 and get both the report and a guided session to prioritise your actions
- Ongoing support: Join an AI Enablement Plan for continuous access to courses, live sessions, and expert help as you work through improvements over time
Many operators use a combination. They handle the quick wins themselves, book coaching for the areas they want to understand better, and use tech hours for the complex technical tasks.
Does this cover my booking widget?
Yes. If your booking system runs in an iframe or JavaScript widget (FareHarbor, Rezdy, Bokun, Checkfront and others), Google cannot read the content inside it. Your tour prices and availability are invisible to search engines. We check for this and recommend how to fix it.
Will this help with regular SEO too?
Definitely. GEO overlaps with good SEO practices. Fast loading pages, clear content, schema, and helpful FAQs all support both AI and traditional search visibility.
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Ready to get found by AI?
Get your GEO Readiness Assessment and find out exactly where you stand.