Digital Marketing Strategy
Month of June 2019
The live training was delivered in June 2019. Sign up below to purchase casual access to the recording or join Tourism Tribe for all our training.
Tourism Tribe members can access the recorded version of the course here.
Free for Tourism Tribe members
$44 for non-members (casual)
Are you ready to map out your marketing strategy?
Do you want your business to become more digitally savvy, improve your presence online and increase your online sales and enquiries? Then it’s time to work out a strategic approach to your digital marketing. A digital marketing strategy is a roadmap of your overarching goals and objectives for marketing your business online. This includes your social media presence, website, mobile applications, SEO and online advertising. A digital marketing strategy is the natural next step after developing your overall business plan.
This month’s training will guide you through the process of mapping a strategy for your online marketing. We will guide you through working out your unique selling position (USP) and identifying your target market and the best distribution channels for your business. You will learn to set goals and track your performance so you can do more of what works and achieve a sustainable competitive advantage. We will be getting you thinking about your competitors, your objectives and your brand so that you can better engage with your ideal customers and meet them where they are: online! Register for this training to increase your efficiency and effectiveness in converting online visitors into real-life visitors.
Week 1 – Preliminary analysis (40 min)
Figuring out where you are now is the first step in developing your digital marketing strategy. This analysis will provide an overview of your business by reviewing your core business values, customer base, competitors, partners and the way you use online platforms. Thereby providing you with a gauge of where your business currently stands in terms of digital engagement.
We’ll email you a link to the analysis worksheet once you have registered.
Week 2 – Live Workshop #1 – Friday 14 June 11:00am-12:00pm AEST
Delivered by the co-founders of Tourism Tribe, Liz Ward and Fabienne Wintle, the first workshop will guide you through the process of determining your current market position and the direction you want to head in.
Workshop #1 topics:
- Identifying your unique selling point (USP)
- How to do research and analysis
- Working out your business brand blueprint
- Digital forecast: what are the current consumer market trends in tourism?
- Working out your goals
Week 3 – Live Workshop #2 – Friday 21 June 11:00am-12:00pm AEST
The second online workshop will put you in a position to complete an action plan and a monthly marketing calendar so that you can implement your learning and get into a routine with your marketing.
Workshop #2 topics:
- The different pathways to purchase and how you can engage with customers at different levels
- Developing a marketing plan
- Using a social media calendar
- Sustainable engagement
- Tracking your performance with analytics
Week 4 – Q&A session – Friday 28 June 11:00am-12:00pm AEST
The Q&A session is the final session and will ensure all participants have the ability to discuss what they have implemented during the month and get any remaining questions answered.
Sign up by completing this form
Upon registration, you’ll receive an email confirmation in your inbox, access to the website assessment as well as your confirmation to the panel session, live workshop and Q&A session.
I can’t do one of the dates, do I miss out?
If you cannot make one of the sessions you won’t miss out. All participants will be emailed the recording of all sessions and will be able to work through it at their own pace.
What time zones are the sessions?
All session timezones are Australian Eastern Standard Time (Brisbane).
Can I purchase this at a later date?
All recordings will be made available to our Superstar and No Brainer members. Join here