Fires, floods, cyclones, storms. Tourism operators in Australia know that crises aren’t a matter of if, but when. And when they hit, your guests, staff and community need clear, timely communication. Not silence.
This course helps you build a crisis communication plan before you need one. You’ll learn the fundamentals of crisis management, including what to say, when to say it, and which channels to use. Whether it’s a natural disaster, a negative news story or a social media backlash, being prepared makes all the difference.
You’ll also work through practical tactics for managing your website, social media and email during and after a crisis. The goal is to protect your reputation, support your guests and get your business back on its feet as quickly as possible.
Course Content
Crisis preparedness fundamentals
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Crisis preparedness strategy
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Crisis preparedness tactics
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