Brand and promotion guidelines
Content
Brand story
This is to provide context and background about us. Feel free to use some extracts in your material.
Tourism Tribe: Uplifting the Global Tourism Industry one Small Business at a Time
In today’s ever-evolving digital landscape, the tourism industry is continually being reshaped, creating both challenges and opportunities for businesses worldwide. Small and medium-sized enterprises often grapple with the rapid pace of digital marketing, striving to unlock its full potential.
Enter Tourism Tribe – we are far beyond a mere platform; we embody a passionate team of advisors and a thriving community dedicated to empowering and propelling tourism businesses into the digital age. Our mission: to equip time-poor tourism operators with cutting-edge tools, expert guidance, and a supportive network for growth, innovation, and global collaboration.
Tourism Tribe: Uniting Global Innovators to Revolutionise the Tourism Industry
In today’s ever-evolving digital landscape, the tourism industry is continually being reshaped, creating both challenges and opportunities for businesses worldwide. Small and medium-sized enterprises often grapple with the rapid pace of digital marketing, striving to unlock its full potential.
Enter Tourism Tribe – we are far beyond a mere platform; we embody a passionate team of advisors and a thriving community dedicated to empowering and propelling tourism businesses into the digital age. Our mission: to equip time-poor tourism operators with cutting-edge tools, expert guidance, and a supportive network for growth, innovation, and global collaboration.
Tourism Tribe transcends boundaries, uniting businesses from across the globe to exchange knowledge and insights. By connecting these innovators, we enable members to learn from each other, saving time and avoiding reinvention.
Our pioneering Digital Academy breaks down barriers, providing easy access to the latest digital marketing strategies for businesses of all sizes and locations. With Tourism Tribe’s user-friendly interface and step-by-step instructions, even the most digitally-challenged entrepreneurs can conquer their marketing goals.
Our passionate team of seasoned industry experts delivers tailored support, advice, and resources, fuelling our members’ potential. We’re building a tribe of tourism professionals who learn, innovate, and collaborate together, driving the industry forward.
Tourism Tribe’s groundbreaking approach to upskilling stems from significant investment in smart business automation. This enables us to effectively train businesses regardless of location or skill level, revolutionising the way tourism businesses worldwide acquire new skills and stay ahead in the digital age.
With a bold vision, we strive to create a world where every tourism business can fearlessly navigate the digital terrain, craft unforgettable experiences for guests, and thrive in the face of competition. Tourism Tribe is your trusted guide on this exhilarating adventure to success – join us, and together, let’s reshape the future of tourism on a global scale, Aussie style.
When introducing Tourism Tribe
Here are a few ideas to introduce our business:
- Tourism Tribe is a leading global provider of digital marketing advice, solutions and support for time-poor tourism businesses. Their user-friendly platform – the Digital Academy – coupled to their expert and practical guidance guidance make it easy for anyone to implement best practices and stay ahead of the competition.
- Tourism Tribe has revolutionised the way the tourism industry upskills, using smart technology to facilitate the sharing of step-by-step examples, saving time and resources while keeping tourism businesses ahead of their competitors.
- All of Tourism Tribe’s resources make it easy for tourism businesses to improve independently, regardless of their location or the time they want to work on their business.
- Th Digital Academy platform is user-friendly and offers expert guidance and support, making it easy for anyone to implement best practices and stay ahead of the competition.
- The expert team at Tourism Tribe understands the unique challenges faced by businesses in the industry. They all have practical tourism industry experience.
Products
Product page: https://www.tourismtribe.com/product/membership
Promotion text
Title:
Created for time-poor tourism business owners, the Digital Academy arms you with essential digital skills needed in today’s fast-paced online world.
Body: The Digital Academy’s value proposition is undeniable. Members consistently report increased digital literacy, improved business operations, and measurable growth in sales.
The academy includes:
- Expert self-paced, interactive courses broken down into small chunks
- Twice-monthly group support
- Access to our team of experts for support
- Monthly quick wins webinars
Testimonials and images
Coming soon
Product page: https://www.tourismtribe.com/product/digital-health-check
Promotion text
Title: Don’t let your digital presence hold you back – level up with Tourism Tribe’s Digital Engagement Health Check™.
Body: Tourism Tribe’s savvy experts will manually conduct a ‘🕵️ ‘secret-shopper’ like detailed analysis of your digital presence, covering Website, TripAdvisor and online reviews, Google Business Profile, SEO, Facebook and Instagram.
You will receive a comprehensive 57-point report in plain English (no tech jargon here) to reveal where you’re falling short and how to fix it – step by step! That’s right, they have how-tos and best-practice examples for every point you failed.
Tourism Tribe’s assessment is a game-changer for your online presence!
Testimonials and images
Testimonials: Please screenshot or share testimonials from here https://www.tourismtribe.com/product/digital-health-check/testimonials
Images:
- Feature image here
- Secondary images front page, inner page here, happy client
Video:
Coming soon
Target audience
Our primary target audience consists of time-poor small to medium-sized tourism businesses worldwide, eager to make their mark in the industry and create unforgettable experiences for their guests.
In addition to our primary audience, we also focus on destination marketing organisations (DMOs) and industry organisations as a crucial secondary audience.
Our primary target audience consists of small to medium-sized tourism businesses worldwide, eager to make their mark in the industry and create unforgettable experiences for their guests. These businesses often face the challenges of limited time and resources, along with the need to stay current with digital marketing trends. Our audience includes forward-thinking entrepreneurs, passionate about their ventures, and committed to success in the ever-evolving tourism landscape. From accommodation providers and tour operators to attractions and local tourism organisations, our services cater to a diverse range of tourism businesses seeking expert guidance, community support, and innovative solutions tailored to their unique needs and aspirations.
In addition to our primary audience, we also focus on destination marketing organisations (DMOs) and industry organisations as a crucial secondary audience. These organisations play a vital role in shaping the tourism landscape and promoting destinations on a larger scale. They, too, require effective digital marketing strategies and support to help their regions and members thrive. By collaborating with DMOs and industry organisations, we can amplify our impact and contribute to the overall growth and development of the tourism sector on a global level.
Logo usage
Logos should be used as provided and not cropped.
Preferred logo is coloured version with black font. Coloured version with white font to be used when logo overlayed on a dark background.
Black and white version to be used when primary versions don’t work.
Colour & typography
The typography we use are Montserrat for headings, Open Sans for text.
There is no need to use this typography when talking about our brand in your own communication channels. However, if you are creating collateral please use them whenever possible.
Product images
You are welcome to use any images on our website to represent our brand and our products. Please contact us if you would like a different resolution or dimensions.
Voice & tone
For Tourism Tribe’s marketing voice and tone, we’d recommend adopting a friendly, approachable, and empowering style.
Our voice should resonate with our target audience, making them feel supported and encouraged as they navigate the digital landscape of the tourism industry.
Here are a few key characteristics to keep in mind:
We are friendly and approachable: Use conversational language and warm, welcoming phrases to make our audience feel comfortable and connected to our brand.
We are about empowering and inspiring: Showcase our expertise and passion for helping tourism businesses thrive by using motivational language that instills confidence in our audience.
We are informative, clear and concise: Present information in a straightforward and concise manner, making it easy for our audience to understand our offerings and the benefits they provide.
We are relatable and authentic: Use real-world examples and stories to demonstrate our understanding of the unique challenges faced by tourism businesses, highlighting our genuine commitment to their success.
We are inclusive and collaborative: Emphasise the importance of community, global collaboration, and shared learning to reinforce our mission of connecting tourism businesses from all corners of the world.
Social media
- Always use the official Tourism Tribe logo and follow the brand guidelines provided.
- Tag us in your posts (@tourismtribe, #tourismtribe)
- Do not misrepresent the brand or its products/services.
- Do not make any false or exaggerated claims about the brand or its products/services.
- Ensure that all content aligns with the Tourism Tribe brand values and messaging.
- Use the correct spelling and formatting of the brand name (Tourism Tribe) and its employees
- Do not use any offensive or controversial language or imagery when representing the brand.
- Always include a source credit when sharing content or information from Tourism Tribe.
- Do not use the brand’s social media handles or accounts without permission.
- Follow ethical and legal guidelines when sharing content on social media.
- If unsure about any guidelines or usage, reach out to Tourism Tribe for clarification.
Brand application
Website: If you are linking to the Tourism Tribe website, use the official Tourism Tribe logo as a link icon. Ensure that the link text accurately describes the content on the Tourism Tribe website.
Social Media: When mentioning Tourism Tribe on social media, use the official Tourism Tribe logo as a profile picture, and tag the official Tourism Tribe social media accounts where relevant. Use engaging visuals and captions that accurately reflect the brand’s messaging and values.
Email: When emailing about or on behalf of Tourism Tribe, include the official Tourism Tribe logo in the email signature, and ensure that all content aligns with the brand’s values and messaging.
Marketing Collateral: If you are creating marketing materials that mention or promote Tourism Tribe, use the official Tourism Tribe logo and colours in a way that is consistent with the brand’s guidelines. Ensure that all messaging and content accurately reflects the brand’s values and messaging.
Events: When organising events that feature Tourism Tribe, ensure that all event materials, including signage, banners, and name tags, feature the official Tourism Tribe logo and colours. Ensure that all messaging and content aligns with the brand’s values and messaging.
