AI Enablement Plans
The tech is moving fast.
The tech is moving fast.
You don't have to figure it out alone.
Tourism Tribe gives operators practical AI and digital skills, expert support, and a community that actually gets it. Two plans. No lock-in.
★★★★★ 5-star rated
8,000+ operators since 2015
"You changed my life."
Juliane Wisata
Trusted by tourism organisations across Australia
Sound familiar?
Three things keeping operators stuck
No time to keep up
Google changes its algorithm. Meta changes its reach. AI tools launch weekly. You're running a business, not a tech lab.
AI confusion is real
Everyone says "use AI" but nobody shows you how. Not in a way that makes sense for a 3-person tour company or a regional motel.
Generic advice doesn't cut it
You need someone who understands tourism, knows the platforms, and can answer your specific question on a Tuesday afternoon.
What you get
Everything you need to stay ahead
Practical skills, real support, and tools built for tourism operators.
Fortnightly live sessions
AI and tech group sessions run every two weeks. Practical topics. Real demonstrations. Bring your questions.
Both plansFull course library
Self-paced courses on websites, social media, Google, AI tools, content creation, and more. Updated regularly.
Both plansExpert hotline
Private calls with Fab when you need direct help. Website issues, marketing decisions, tech problems. Sorted fast.
Rapid Response onlyAI tools and community
Pocket Rocket AI app for your daily work. Private WhatsApp group for questions, wins, and support between sessions.
Both plans
The maths
What this costs without us
Buying it separately
- Single coaching session $275
- Tech support (1 hour) $240
- Digital health check $275
- AI training workshop $350+
- Online courses (per course) $150-300
Total for a few sessions
$1,200+
With Tourism Tribe
Rapid Response
$990/year
That's $82.50/month
- 26 live sessions per year
- Full course library access
- Private hotline calls with Fab
- Pocket Rocket AI app
- WhatsApp community
- Priority support
Less than the cost of a single coaching session.
Results
Operators who took action
★★★★★
"You changed my life."
Juliane Wisata★★★★★
"What Tourism Tribe has shown us has literally catapulted our business. We never thought it was possible to be operating on this level. We tripled our revenue and the systems and processes they set up for us gave us so much more family time back. The value for money was outstanding."
Jodi and Rhys 1770 Sunset Cruises
Danielle Smith
Vintage Railway Journeys (now sold)
★★★★★
"By March 2023, our sales had already matched the entire previous year, thanks to the resources in the Course Library. The Email Marketing Automation course transformed how we engage with our customers, driving repeat business and boosting revenue. The Social Media course gave us the tools to create a consistent and compelling online presence. I didn’t know where to start, but the ability to learn at my own pace and ask questions made all the difference. These courses empowered me to take immediate action, and the results have been phenomenal."Joined May 2024
Linda Wilson
Friends of Kevin Hoffman Walk
★★★★★
"Tourism Tribe’s Plan and Course Library are fantastic. So many topics that you can work through at your own pace. Prioritise the ones that are most important at any given time. Support and advice is also fantastic. Questions are answered promptly and I have really appreciated the advice and feedback provided to me. I would highly recommend Tourism Tribe. They are doing a fantastic job supporting tourism businesses. Such a great group of people."Joined Jul 2022
Sue O’Brien
Lonsdale Palms B&B
★★★★★
"I’d wash my own sheets before giving up my membership. The tech sessions keep me on top of everything that’s changing. I don’t know how I’d manage without it."
Choose your plan
Simple pricing. No lock-in.
Try monthly first, or save with an annual plan. 30-day money-back guarantee on both.
Liferaft
$660
/year
$55/month when paid annually
- Fortnightly AI & tech sessions (live)
- Full course library (self-paced)
- Private WhatsApp community
- Pocket Rocket AI app
- Discounted coaching
- Private hotline calls with Fab
- Priority support
30-day money-back guarantee
Recommended
Rapid Response
$990
/year
$82.50/month when paid annually
- Fortnightly AI & tech sessions (live)
- Full course library (self-paced)
- Private WhatsApp community
- Pocket Rocket AI app
- Discounted coaching
- Private hotline calls with Fab
- Priority support
30-day money-back guarantee
How it works
Three steps. You're in.
1
Pick your plan
Choose Liferaft or Rapid Response. Try monthly, or go annual and save.
2
Get instant access
Course library, WhatsApp group, Pocket Rocket AI, and your first session invite land in your inbox straight away.
3
Start using it
Join a live session, work through a course, ask a question in the group. You'll wonder why you didn't do it sooner.
Questions
Frequently asked
Who are programs designed for?
Our industry training programs are designed for organisations that want to upskill a group of tourism operators in their region. Programs are tailored to each region’s needs and operator skill levels, from absolute beginners to experienced digital marketers.
Organisations we work with
- Local councils with tourism development responsibilities
- Destination marketing organisations (DMOs) supporting their operator networks
- Regional tourism organisations (RTOs) running capability-building initiatives
- State tourism bodies delivering statewide digital readiness programs
- Visitor centre teams looking to improve their digital skills and support local operators
We have delivered programs across every state and territory in Australia, working with 5,000+ operators over 19 years. Our coaches travel to your region for in-person delivery, or we can run sessions online. Get in touch to discuss your region’s needs.
What is the difference between the Liferaft and Rapid Response plans?
Both plans include self-paced courses, live tech sessions, WhatsApp community, and member discounts on coaching and tech hours. The difference is the level of personal access.
Liferaft Plan
- $89/month (or $660/year, saving $408)
- Best for operators who are comfortable learning at their own pace with group support
- Includes all courses, live sessions, and community access
Rapid Response Plan
- $109/month (or $990/year, saving $298)
- Everything in Liferaft, plus private hotline calls with Fab and priority support
- Best for operators who want direct, personal access to a senior strategist
Not sure which suits you? Get in touch and we will help you choose, or compare plans side by side.
Can I try it monthly first?
Yes. Liferaft is $33 for the first month (then $89/month). Rapid Response is $44 for the first month (then $109/month). Annual plans save you money. You can switch any time.
What happens in the tech sessions?
We cover a practical topic every fortnight. Recent sessions have covered AI search optimisation, Google Business Profile updates, social media strategy, and email marketing automation. You can ask questions live. Recordings are available within 24 hours.
Do I get recordings if I miss a session?
Yes. Every session is recorded and added to your dashboard within 24 hours. Watch on your own schedule.
Is this a course or a membership?
Both. You get a full library of self-paced courses plus live fortnightly sessions, community access, and AI tools. New content is added regularly as the digital landscape shifts.
Can my council or DMO reimburse this?
Many operators have their membership funded by their local council, regional tourism organisation, or through government digital capability grants. We provide documentation for grant applications and reimbursement claims.
What if it is not right for me?
Cancel any time. No lock-in contracts. Annual plans have a 30-day money-back guarantee. Monthly plans can be cancelled at any time.
How quickly can I get help?
On Liferaft, bring your question to the next live session or post in the member community. On Rapid Response, book a private call for one-on-one help. Most calls are available within a few days.
What is Pocket Rocket?
Pocket Rocket is Tourism Tribe’s free AI marketing coach app. Website audits, weekly tips, and personalised action plans for your tourism business. All members get access as part of their plan.
Try it for $33. Cancel anytime.
One month is enough to see if it fits. No contracts. No pressure. Just practical support from people who know tourism.
