Google Analytics

You’re spending time and money on marketing, but do you actually know what’s working? Google Analytics tells you where your visitors come from, what they do on your site and whether they convert. Without it, you’re guessing.

This course breaks down Google Analytics into plain language. You’ll learn how to read your reports, understand the metrics that matter for tourism, and stop getting distracted by vanity numbers that don’t mean anything for your business.

You’ll then build a strategy for tracking your marketing performance and learn the tactical skills to set up goals, read audience reports and identify which channels are bringing you the most valuable traffic. Data you can actually act on.