Make your website the best it can be

Audit your website, fix what's not working and make sure it does the job of turning visitors into guests.

3 Lessons
Self Paced
Lifetime access
Program to improve your tourism website

Your website is your digital shop front. If it’s slow, hard to navigate or missing key information, you’re losing bookings to competitors whose sites do a better job. Most operators know their website could be better but aren’t sure where to start.

This course gives you a practical framework for evaluating your website. You’ll work through checklists covering design, content, navigation, mobile experience and calls to action. You’ll learn what good looks like and how to spot what’s holding your site back.

You’ll also learn how to brief a web developer effectively, what to ask for, what to avoid and how to make sure you get a site that works for your business. Whether you’re planning a rebuild or just want to improve what you have, this course gives you the tools to make better decisions.

Course Content

Website | fundamentals
Website | strategy
Website | tactics