If you have a website, this Search Engine Optimisation (SEO) module is absolutely fundamental for you to work through because unless your website is optimised for search engine ranking, you are wasting your money on website content and development as your target market will have trouble finding your website.

The SEO module will take you on a journey through the different activities required to optimise the pages on your website, how to identify and set up relevant keywords and how to utilise links to maximise your rankings on  search engines.

You will also be introduced to search engines in China and the special knowledge and skills you require to have a relevant web presence in the China market.

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