Tourism Tribe's Coaches and Assessors

Our coaches are passionate about tourism and small business.

We’re proud to only employ talented, friendly and experienced coaches. You won’t find big egos here. Each of our coaches is uniquely positioned to mentor and guide Tourism Tribe clients on their path to success in their small business.

Meet our amazing tourism business coaches from around Australia.

Claire

McCollum

I love the tourism Industry as most people are working in a dream job they have created for themselves. So I find I meet with such passionate business owners that are really dedicated to delivering excellent customer service and want to provide a quality product.

Connect with Claire.

With having spent her working life in the travel industry, Claire has extensive experience with understanding the customer journey from all facets.

Areas of expertise:

Courtney

Adamson

Supporting businesses with engaging storytelling and guest experience refinement is what lights me up. I love helping businesses identify and prioritise an action plan that reduces overwhelm and supports taking one step forward at a time.

Connect with Courtney.

Courtney’s superpowers are in content creation, storytelling and strategy/business development. She can zoom in on the details, as well as see the bigger picture opportunities. Courtney has almost 20 years of practical experience within the tourism industry including marketing, experience development and delivery, and strategy development. She is very passionate about supporting operators in niche sectors such as adventure and nature-based tourism.

Areas of expertise:

All / Recommendations from your DEHC
ATDW
Award submissions
Blogging
Mailerlite
Marketing plan

Fabienne

Wintle

Fabienne Wintle is a leading digital strategist and co-founder of Tourism Tribe, known for empowering tourism businesses with practical, no-jargon digital skills. She blends tech expertise with deep industry insight to help operators thrive online.

Connect with Fabienne.

Fabie is one of the founders of Tourism Tribe and has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. She is a digital strategist who exceeds in her field of empowering business owners and their staff to make the most of digital technology in their business ventures. She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism. Fabie’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box will transform the way you think about digital marketing.

Areas of expertise:

Julia

Retson

Julia Retson is Tourism Tribe’s Operations Manager, combining tech smarts with streamlined systems to keep everything running smoothly and support tourism businesses to thrive.

Connect with Julia.

Areas of expertise:

E-Commerce & Websites
Active Campaign
Branding
Canva
Email marketing
Google Sheets
Google Workspace
Hubspot
Lead magnet
Mailchimp
Mailerlite
Software
WooCommerce
WordPress

Liz

Ward

I love to find out the passion and values that my client has for their business...what's their why? It's an excellent place to start for building out a plan and developing a marketing strategy that attracts the person who is their ideal customer who can connect with their passions and values.

Connect with Liz.

Liz is one of the founders behind Tourism Tribe and is a committed advocate for innovation in marketing. She is a recognised expert in strategy with 25 years’ experience working with large and small businesses, specialising in business strategy and digital transformation. As a coach, Liz has a great mind for big-picture-thinking, helping tourism operators to get a clear scope of their objectives, their ideal customers and their opportunities. It’s no wonder that she is so highly sought after as a presenter, mentor and workshop trainer. Clients value Liz’s extensive experience in educating on customer path to purchase and strategies and tactics to be successful at each stage of the purchase cycle and most recently in pivoting your business in a crisis.

Areas of expertise:

ATDW
Instagram
Target market planning
Software
Social media scheduling
Social media
SEO
Search Engines
Online reputation management
Marketing plan
Local search
Grant submissions
All / Recommendations from your DEHC
Google My Business
Facebook
Digital transformation
Content planning
Collaboration and Partnerships
Canva
Business planning & strategy
Business plan
Blogging
Award submissions
TripAdvisor

Sam

Ward

I love seeing people succeed, particularly when they didn't think they were capable.

Connect with Sam.

Sam discovered a passion for coaching in with work with elite athletes in the world of tennis. Sam then switched gears, swapping the racquet for a spreadsheet when he earned his degree in accounting and began working for a large financial organisation and then later became a co-founder of his own business.
All this knowledge is bundled together for the benefit of all of the clients Sam coaches with Tourism Tribe. He is passionate about developing and growing products and processes – start-ups and small businesses. Through his mentoring approach, he elicits business creativity using lean canvas processes to flesh out the economic value of a goal and helping others thrive through coaching and achieving milestones.

Areas of expertise:

Business planning & strategy
Local search
TripAdvisor
Target market planning
Software
Social media scheduling
Social media
SEO
Search Engines
Online reputation management
Marketing plan
Instagram
AI
Google My Business
Facebook
Digital transformation
Content planning
Cash Flow planning
Canva
Business plan
Blogging
ATDW
All / Recommendations from your DEHC
Video

Book a one on one session

Our coaching team is ready to help you reach your business goals!

A one on one coaching session is the BEST way to get personalised guidance and hands-on help. We'll skills, knowledge and motivation you need to succeed.

Coaching services