Digital footprint for tourism
SCORE cards will be delivered on the digital performance of 70 Southern Queensland Country tourism operators including some from the South Burnett in a bid to boost business and growth opportunities.
SCORE cards will be delivered on the digital performance of 70 Southern Queensland Country tourism operators including some from the South Burnett in a bid to boost business and growth opportunities.
Mark Zuckerberg announced major change to Facebook rankings in January 2018. Tourism Tribe CEO Liz Ward explores the opportunities and impacts for businesses of this historic social media shift.
The beginning of a new year for many is the catalyst to summons new enthusiasm for your business and putting in place all the things you need to do to achieve your business goals. In this post we’re sharing our top five tips to increase your return on investment in marketing your tourism business and how to get more value from your digital assets.
Customer reviews have a significant impact on your business. They are often the difference between whether or not you get a booking. As many of you are coming into the busy period and your business is at its best, now is the time to be proactive and source reviews. In this post we’ll explain the many ways to go about it.
In Queensland, Australia, the State tourism organisation, Tourism and Events Queensland is leading the way in the industry through the Best of Queensland Experiences program and encouraging operators to achieve a quality standard in their online reputation.
When we think of tourism, it’s often through experiences. But there’s one untapped area of the industry that can add value to your customer’s experience – products. In this post Ali shares some tips
Do you need help to ensure your social media presence isn’t abandoned over the holiday season? We’ve got some practical tips to help.
Society teaches us that fast is better. This isn’t always true, especially when it comes to connecting with clients. Just like your personal relationships need to be nurtured through touch, your clients do, too This post explains how to do it in the digital age.
User generated content i.e. reviews should be a part of your digital strategy, you should never to underestimate the importance of this content. But you’ll need to make an effort to get it, in this post we’ll explain a how to get content and user reviews and what to do with them.
Creating a content calendar enables you to get on top of your online content, in this post we explain why and provide you with a few tools to assist.
If you haven’t yet adopted video is your marketing mix, we suggest that you consider it. In this post we’ll share a few reasons as to why video is so important and some amazing stats of how big video actually is!
Local search is crucial to being found on Google. Follow these tips to improve your businesses visibility and traffic to your website.
Benchmarking is the new black, say the founders of online tourism hub, Tourism Tribe, who are key industry partners behind the Queensland Government’s new Best of Queensland Experiences program.
Is your target market Generation Z? then this post is for you. We’ll explain who they are, what platforms they use and how to avoid the scattergun approach.
Your online description should engage the consumer, captivate them and make them want to book! In this Tourism Tribe post we’llshow you how.
Is your target market Generation Y? then this post is for you. We’ll explain who they are, what platforms they use and how to avoid the scattergun approach.
Every Smartphone is a now a video production tool. You don’t need paid talent or a scriptwriter, you can post an authentic video that showcases your business online. In this blog we’ll show you how!
Is your target market Generation X? then this post is for you. We’ll explain who they are, what platforms they use and how to avoid the scattergun approach.
Is your target market Baby Boomers? then this post is for you. We’ll explain who they are, what platforms they use and how to avoid the scattergun approach.
When creating content for any of your digital assets, be it your Website, Facebook page, Instagram, YouTube etc you should target your content to who your guests are and what interests them.
Getting noticed and getting reviews are essential for your business. Here are some creative ideas you could try.
Take stock of your online presence by taking this quick check of your business. It takes just 15 minutes to see how your going.
Claude Benard from HotelITour and Tourism Tribe expert explains the trends, tools and best practice for video.
Tourism Tribe expert Mel Roome provides some great tips to reassure your customers with good writing.
Watch this 3 minute video to see why you should use video and images to promote your tourism business.
Tourism organisations on Kangaroo Island have collaborated to show leadership on content market and to empower their tourism operators with the digital marketing tools to help them improve their businesses and the destination.
Part 2 of a series written by Fiona Allan, Tourism Tribe expert. In this article she explains how to generate more bookings.
In this post Fiona explains what Copywriting is and how to go about it and create great content for your Website.
Enlisting your community to provide content for your Website is not difficult, in this blog post we will explain how.
Some excellent Tourism marketing videos to give you ideas
Click here to access a number of free checklists and resources available to Tourism Operators.
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1260 Nyon
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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.
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