Formal Qualifications

In partnership with

Tourism Tribe is proud to recommend Monarch Institute’s Australian nationally recognised qualifications in marketing.
Tourism Tribe members receive a 5% discount

Diploma of Social Media Marketing (10118NAT)

This Diploma of Social Media Marketing is nationally recognised training by the Australian Government – the only formal qualification in social media marketing in the country.

The course is full of practical exercises that you can apply in your business/workplace while you’re still studying. You’ll develop a comprehensive social media marketing strategy for your chosen business, using the tools and templates provided in the course. You can take the skills from the course and immediately apply them to your employer or own business. You’ll graduate with a business and personal portfolio to show prospective employees, as well as an impressive personal brand on social media.

Your learning experience is designed to give you a solid foundation in theory, but with a focus on fun and challenging practical assessments. 

  1. Introduction to Social Media and Content Marketing – The foundation of your social media marketing strategy
  2. Social Media Marketing Strategy – Planning, managing and implementing the strategy
  3. Personal Branding & Social Media Conversion – Drive social media conversion from both your business and personal brand
  4. Social Media and the Marketing Mix – How social media fits in to the broader marketing landscape

 

 

All your learning materials are online, as well as your quizzes and assessments.

At Monarch, you’re never alone. You’ll get access to a dedicated team of trainers and support staff, like Despina Karatzias, with great experience in tourism marketing. She’ll guide you through any technical and practical issues. Trainers are available by phone, email, Zoom, or even in person during office hours. Plus you’ll join a Facebook community with your fellow students – a great networking opportunity!

This course was designed to be completed within 24 months

Certified Digital Marketing Professional Course (CDMP)

This global certification is endorsed by Tourism Tribe and approved by Google, Facebook, LinkedIn and Twitter. 

It will take you through a series of comprehensive, structured modules.You’ll learn how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy

The course benefits various levels of skill and experience. It will empower you to maximise the impact of your marketing through powerful digital tools. It is delivered by Monarch Institute, in partnership with the Digital Marketing Institute.

After you complete the exam, you earn a Certified Digital Marketing Professional (CDMP) designation from DMI. It’s highly valued by digital agencies in Australia and overseas.

  1. Digital Marketing Foundations
  2. Content Marketing3:
  3. Social Media Marketing
  4. SEO (Search Engine Optimisation)
  5. Paid Search (PPC) using Google Ads
  6. Display & Video Advertising
  7. Email Marketing
  8. Website Optimisation
  9. Analytics with Google Analytics
  10. 10: Digital Marketing Strategy
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All your learning materials are online, as well as your quizzes and assessments.

At Monarch, you’re never alone. You’ll get access to a dedicated team of trainers and support staff, like Despina Karatzias, with great experience in tourism marketing. She’ll guide you through any technical and practical issues. Trainers are available by phone, email, Zoom, or even in person during office hours. Plus you’ll join a Facebook community with your fellow students – a great networking opportunity!

6 months + certification exam

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