Central Coast Tourism Excellence Program 2025
May – July 2025
Learn essential skills to develop an excellent tourism business
Program Overview
Central Coast Council has partnered with Tourism Tribe to offer this fully funded Central Coast Tourism Excellence Program to assist tourism businesses in Central Coast to grow the capability of your tourism business and help take our industry to the next level. Now more than ever tourism businesses need to adapt to consumer trends and market demands.
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The program aims to help tourism operators to improve their tourism business skills and ultimately help grow their business. This free program will assist 15 businesses to work towards goals with a self-assessment and playbook, workshops and individual consultation sessions.
The Process
Self-assessment and Playbook
The program will start with each business completing a self-assessment and reading a ‘playbook’ to start gaining insight into where your business is currently and changes that could be made to encourage growth.
Workshops
This program includes an online introductory workshop to orient yourself to the program followed by an in-person workshop designed to cover best practices for business to allow your business to grow to tourism excellence.
1:1 Coaching
Six hours of one-on-one coaching sessions are then available for each participant, where coaches will help you to develop an action plan and implement recommendations relevant to your business to ensure you always know your next best steps.
Privacy notice
Any information collected by Tourism Tribe on behalf of Central Coast Council about you and your business will be used solely for the Business Digital Improvement Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.
Program Dates
- 21 May: Introductory online workshop 9:30am – 10:30am via Zoom
- 22 May – 1 June: Read the Play Book and commence self-assessment
- 2 June: Workshop 9:00am – 1:00pm Function Room – Located in Central Coast Council, 2
Hely Street, Wyong - 2 June – 5 June: 1st 120 min coaching sessions in-person
- 9 June – 4 July: 2nd & 3rd 120 min online coaching sessions
- 4 August: all coaching sessions completed
What’s included
-
3 one on one coaching sessions -
2 workshops
Liz Ward
Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.
As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.
Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).
Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.
Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.
Can I access the training at my own pace?
Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!
Are there live sessions or just recorded content?
We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.