Central Coast Tourism Excellence Program 2025
Learn essential skills to develop an excellent tourism business
May - July 2025
Program Overview
Central Coast Council has partnered with Tourism Tribe to offer this fully funded Central Coast Tourism Excellence Program to assist tourism businesses in Central Coast to grow the capability of your tourism business and help take our industry to the next level. Now more than ever tourism businesses need to adapt to consumer trends and market demands.
The program aims to help tourism operators to improve their tourism business skills and ultimately help grow their business. This free program will assist 15 businesses to work towards goals with a self-assessment and playbook, workshops and individual consultation sessions.
The Process
Self-assessment and Playbook
The program will start with each business completing a self-assessment and reading a ‘playbook’ to start gaining insight into where your business is currently and changes that could be made to encourage growth.
Workshops
This program includes an online introductory workshop to orient yourself to the program followed by an in-person workshop designed to cover best practices for business to allow your business to grow to tourism excellence.
1:1 Coaching
Six hours of one-on-one coaching sessions are then available for each participant, where coaches will help you to develop an action plan and implement recommendations relevant to your business to ensure you always know your next best steps.
Privacy notice
Any information collected by Tourism Tribe on behalf of Central Coast Council about you and your business will be used solely for the Business Digital Improvement Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.
Program Dates
- 21 May: Introductory online workshop 9:30am – 10:30am via Zoom
- 22 May – 1 June: Read the Play Book and commence self-assessment
- 2 June: Workshop 9:00am – 1:00pm Function Room – Located in Central Coast Council, 2
Hely Street, Wyong - 2 June – 5 June: 1st 120 min coaching sessions in-person
- 9 June – 4 July: 2nd & 3rd 120 min online coaching sessions
- 4 August: all coaching sessions completed
Program-specific FAQs
Email issues
I am not getting your emails
Prior to going into the causes of why you may not be getting our emails, it is important for you to know that emails are just there to provide you with further information which is available on your program page.
The only email you need from us is the first one, which tells you how to create your account.
Our emails are either sent from help@tourismtribe.com or programs@tourismtribe.com.
Likely causes of you not getting our emails
- Check your promotions/spam folders as they may have gotten filtered there by your email provider. Search your inbox/promotions/spam folders for emails from Tourism Tribe or programs@tourismtribe.com. Add program@tourismtribe.com and help@tourismtribe.com to your address book/contact list to ensure future emails from us get to your inbox.
- Double-check what email you used to join the program. It may have been misspelled or you might be looking in the wrong inbox if you have several email addresses.
- If you have previously or even recently unsubscribed from Tourism Tribe, you will not be receiving any emails from us. If this is the case you will need to lodge a "change of enrolment" form. Please be aware that these changes attract a fee. However, you can always log into TourismTribe even if you have marked us as spam. Your login will work as well as any password reset email.
- You may have a problem with our emails being blocked by your email provider or by a firewall. Unfortunately, there is nothing we can do about this and you will need to talk to your IT support.
I'm not getting Zoom emails
The important thing to understand is that even if you're not getting Zoom emails, you can go to your program page and click the link to register for the upcoming webinars. Whilst we have already invited you, this is a quick way for you to make sure you can participate as once you have registered the thank-you page will give you the direct zoom link (that also is sent via email).
All Zoom invites and reminders will come from no-reply@zoom.us. Make sure you add this to your safe senders.
If you are not receiving Zoom emails, but are receiving our emails, there are two common problems:
- Zoom emails maybe be getting filtered to your spam/junk/promotions folder.
- Your organisation may be blocking emails from Zoom
Please read this article by Zoom for how to solve the problem (and make sure to read right to the bottom, because the simplest possible solution is right at the end). Unfortunately, we cannot solve this issue on our end as it is a problem between your email server and Zoom.
Please note we are not able to resend zoom links so please use the zoom webinar registration button as explained in the first paragraph.
I have just finished the last week of your amazing course. I am so proud of what I have achieved in just sticking with it. When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.
Jackie Burling
Sky View Units
It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe expert digital strategist.
I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. Fabienne did a review of my online presence prior to our phone call and we shared computer screens so I could see the results for myself. It was the best money I ever spent. Or shall I say it saved me $3,200 and 3 weeks work!
Amber Rogers
Marketing Manager, 1770 LARC! Tours
