Make Instagram work for your business is a comprehensive course that aims to support you as a small business owner by focusing on the most relevant and beneficial elements of the Instagram social media platform to grow your tourism business.



3 hours

+ exercises and implementation


+ Interactive support

Course certificate

Upon completion

Suitable from

All levels level

By the end of the course, you will be able to develop an effective social media plan that aligns, simplifies and complements your business’s overall digital marketing strategy. Developing a content plan will also be explored so that Instagram is leveraged to market and reach the right people, increase conversions and grow your brand and community on one of the world’s most popular platforms for travel, tourism and destination inspiration. You will also learn the latest features, tactics and platform features to increase engagement and convert your community of Instagram followers to guests and visitors.


Want this course & more?

Get this course, all our other courses and our full support when you join the Digital Academy

Course topics

  • Navigating the Instagram app
  • How to optimise your business profile
  • Understand the current opportunities of Instagram for your business
  • Experimenting with content formats and ideas for posts
  • Tourism case studies
  • Beat practice for Hashtags
  • Create Instagram Stories using Canva
  • Collaboration techniques
  • How to set up automated direct messages & saved replies
  • Learn about Reels, Guides and Highlights are and how to use them


“You don’t know what you don’t know’ is never truer than the endlessly morphing world of digital marketing. It has been an honour to receive guidance from Despina Karatzias, who possesses a rare balance of personable emotional intelligence and great business instinct. Thank you.
Linda Franklin_artist
I’m really looking forward to the gains I can already see I’ll make through participating in this program. After 10+ years, to finally have my search console set up and providing valuable keyword insights is empowering. I never thought I’d be so excited about refreshing my website content!
Jetty Road Retreat
I thought Despina was very knowledgeable and passionate about the topics covered. Her real-life experiences and those of others she has helped have given her a great insight and understanding of the real and present risks of different crisis’s that can affect any business. She was able to empower us in a short time and provide us with steps to take to start reviewing our business more effectively to reduce risks.
H&M Productions
A fantastic introduction to the validity of using Tik Tok in our business. Have already commenced applying what I learnt. Thank you very much!
Woodsoak Wines
Molly was incredibly helpful, patient, understanding and supportive. She quickly honed in on where I needed help. I felt heard and somehow she managed to anchor me to where I needed to focus my attention on. An extremely valuable session overall. Thank you Molly!
The French Garden
Love it, well done and thank you. It feels like you are genuinely helpful and everyone in your team has a generosity of spirit.
Hawkesbury River Charter
I will comment further at the end of the course. Despina is brilliant by the way.
Everybody Knows Books
Emily was very helpful and gave special attention to all participants. Her advice has been helpful in applying content scheduling that ensures different content pillars are met.
Coolum Surf Club
Fabienne and Emily are incredibly knowledgeable, their delivery is so clear and easy to follow. Their insight to looking at businesses from a customer’s point of view has allowed me to change my focus and be more strategic in my approach to planning content.
Mildura Airport
Happy to share
Accessible Accommodation

Sign up and Start your course today


Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson. 

Shopping Cart