3 hours


Instagram has a whopping 500 million daily users and counting! The Instagram immersion month will help you to make the most of your presence on this growing social platform by guiding you through the art of producing creative and engaging content, staying consistent, using hashtags to your advantage and much more.

Course topics

  • Why Instagram is an important part of any tourism content strategy
  • What Instagram strategies work?
  • Things to avoid
  • How effective are Instagram ads?
  • Content ideas
  • Great tourism Instagram profiles
  • Instagram stories, live, IGTV
  • Using hashtags
  • Instagram publishing tools


1 hour

Expert panel discussion

In this live panel session, Tourism Tribe CIO and co-founder Fabienne Wintle welcomed Hannah Statham, the director of Media Mortar and Despina Karatzias, the CEO of Institute of Excellence, to discuss how tourism businesses can make the most of their presence on Instagram.
1 hour

1 hour

Workshop session

In this workshop session, Fabienne practical guidance on a range of topics including coming up with ideas for Instagram content, case studies of tourism profiles who have high engagement, an overview of the Instagram Stories, Live and IGTV features, how to effectively use hashtags and more. A 1-page cheatsheet is included with this session.
1 hour

20 minutes

Q&A session on Instagram

Hear the answers to the most frequently asked questions about how to make the most of your Instagram investment.
20 minutes

40 minutes

BONUS: Instragram Stories workshop

This session dives into the world of Instagram ‘Stories’. In it, Fabienne and Claire walk through what the Story feature can do and how to use it effectively. The workshop covers all the basic functions of the feature and gives you the opportunity to follow with each step.
40 minutes

Guest Presenters

Hannah Statham

Hannah is a Brisbane-based media specialist with seven years’ experience managing marketing campaigns, writing clickable-copy and running social media accounts. Even though she barely clears five foot, she could easily enter herself in the heavyweight content marketing division. It’s apt she is chief of strategy, ideation and content at Media Mortar. She has worked in a variety of industries from finance to tourism and loves nothing more than putting a target on her audience’s back and hitting them with bullseye accuracy. When she’s not at work, you’ll find her walking her rescue greyhound Olivia or drinking pinot noir; rarely at the same time.

Despina Karatzias

Despina Karatzias
Founder and CEO of the Institute of Excellence, Despina is a lover of all things tourism and the small ‘passionate’ business community. Despina serves the small to medium business owner or manager who struggles to figure out cost-effective ways to maximise and grow their business through digital, social media, distribution and partnership marketing. With almost 20 years of digital and marketing experience, she helps businesses dominate in their industry by teaching business owners, marketing managers and entrepreneurs alike how to grow their online presence and turn those likes into LOVE and actionable business outcomes. Despina is well known in the tourism industry for her social media knowledge and will share with you how to best utilise the tools available on Instagram for your business to thrive.

Trusted by

Thousands of tourism businesses worldwide as well as leading tourism organisations


Another great training opportunity provided by Tourism Tribe - great to learn from the experts in the business that you wouldn't otherwise get a chance to hear from.

Kim Newbold (Mr Bold Catering Co)

Sign up and Start your course today


Will i get instant access

Yes, you’ll automatically be sent the link to the course upon payment via credit card and you’ll be able to start learning and implementing your learnings right away

Are there videos in the course?

Our courses are a mix of video and text – depending on each lesson.