Tourism Tribe product
Google Analytics
This online course will show you how to properly use Google Analytics to see where your bookings are coming from so you know what marketing activity works.
You’re spending time and money on marketing, but do you actually know what’s working? Google Analytics tells you where your visitors come from, what they do on your site and whether they convert. Without it, you’re guessing.
This course breaks down Google Analytics into plain language. You’ll learn how to read your reports, understand the metrics that matter for tourism, and stop getting distracted by vanity numbers that don’t mean anything for your business.
You’ll then build a strategy for tracking your marketing performance and learn the tactical skills to set up goals, read audience reports and identify which channels are bringing you the most valuable traffic. Data you can actually act on.
What you will achieve
Outcomes
Do you actually know how to properly make sense of your Google Analytics reports and actually use the insights to improve your business?
This online course will teach you exactly how to use Google Analytics to track your conversions in order to understand where your bookings are coming from and how to focus your marketing efforts.
In this course, we will help you to understand the functionality of Google Analytics, how to configure your Google Analytics account, how to connect Google to your online booking system, how to set up conversion tracking and how to interpret the data that Google Analytics collects for you.
Ready to get started?
Purchase now and take the next step for your tourism business.
Add to cart$55.00 inc. GST. 100% satisfaction guarantee.