Self-paced course is now available for purchase
(the live course was delivered in March 2019, and has been recorded)
Free for Tourism Tribe members
$44 for non-members (casual)
Do you want to master Instagram for your business?
Instagram has a whopping 500 million daily users and counting! The Instagram immersion month will help you to make the most of your presence on this growing social platform by guiding you through the art of producing creative and engaging content, staying consistent, using hashtags to your advantage and much more.
Week 1 – Instagram assessment (20 min)
DIY online, at your leisure
As a warm-up and to get you in the Insta-groove, you’ll take a short assessment of your business’ Instagram account which will identify areas you need to focus on and provide a list of recommendations based on your results.
We’ll email you a link to the assessment once you have registered.
Week 2 – Live panel session (60 min)
Friday 15 March 10:00 – 11:00 AEST (Brisbane time)
Delivered by successful entrepreneurs and experienced business leaders, the panel will share their top advice for growing your Instagram following and increasing engagement. It’s the perfect opportunity to review your account and work on your social media plan.
Hannah Statham – Director of Media Mortar
Hannah is a Brisbane-based media specialist with seven years’ experience managing marketing campaigns, writing clickable-copy and running social media accounts. Even though she barely clears five foot, she could easily enter herself in the heavyweight content marketing division. It’s apt she is chief of strategy, ideation and content at Media Mortar. She has worked in a variety of industries from finance to tourism, and loves nothing more than putting a target on her audience’s back and hitting them with bullseye accuracy. When she’s not at work, you’ll find her walking her rescue greyhound Olivia or drinking pinot noir; rarely at the same time.
Despina Karatzias – CEO of Institute of Excellence
Founder and CEO of the Institute of Excellence, Despina is a lover of all things tourism and the small ‘passionate’ business community. Despina serves the small to medium business owner or manager who struggles to figure out cost-effective ways to maximise and grow their business through digital, social media, distribution and partnership marketing. With almost 20 years of digital and marketing experience, she helps businesses dominate in their industry by teaching business owners, marketing managers and entrepreneurs alike how to grow their online presence and turn those likes into LOVE and actionable business outcomes. Despina is well known in the tourism industry for her social media knowledge and will share with you how to best utilise the tools available on Instagram for your business to thrive.
Week 3 – Live workshop (60 min)
Friday 22 March 10:00 – 11:00 AEST (Brisbane time)
The live workshop will follow with case studies and step by step advice on content and posting, including what you can do now to start growing your Instagram engagement.
Live workshop topics:
- Setting up your business profile and linking it to your Facebook page
- Constructing a great bio
- Creating good content and posting regularly
- Using hashtags to generate content and reach a wider audience
- Instagram stories
Week 4 – Q&A session (45 min)
Friday 29th March 10:00 – 10:50 AEST (Brisbane time)
The Q&A session is the final session and will ensure all participants have the ability to discuss what they have implemented during the month and get any remaining questions answered.
Sign up by completing this form
Upon registration you’ll receive an email in your inbox with all the course material.
I can’t do one of the dates, do I miss out?
If you cannot make one of the sessions you won’t miss out. All participants will be emailed the recording of all sessions and will be able to work through it at their own pace.
What time zones are the sessions?
All session timezones are Australian Eastern Standard Time (Brisbane).
Can I purchase this at a later date?
All recordings will be made available to our Superstar and No Brainer members. Join here