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Disaster Recovery – Interview of Tourism Marketing Experts

Last updated on May 23, 2023
Video interview series with leading Australian tourism marketing experts on how regions and operators can put their best foot forward smartly and quickly to recover from the latest natural disasters.

Hannah Statham - Marketing & Storytelling Expert

CEO Media Mortar

Liz interviews Hannah to find out how to activate the number of regional and national campaigns such as the Holiday Here This Year and how to bring it through their marketing plans. 

Learn what you should be doing if you are ready and if you are not yet ready to accept visitors again in your business.

Browwyn White - Seniors Market Expert

DIrector, New Young Consulting

Liz Ward talks to Bronwyn White and gains insights about what tourism businesses can do to recover faster from natural disasters, with a focus on how to leverage the Seniors Market. 

Amber Rodgers - President

Discovery Coast Tourism and Commerce

Agnes Water & 1770 are coastal tourism destinations whose tourism economy was badly affected by floods in 2017 and bushfires in 2018. 

Fabienne Wintle interviews DCTC president Amber Rodgers to find out what has been done by her region to help communicate to visitors during and post the floods and bushfires. 

Where to from here?

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Fabienne W

Fabienne Wintle is Chief Digital Strategist and is an advocate for digital self-sufficiency, having empowered thousands of small businesses with the knowledge and tools required to make a living from tourism. Her special blend of digital know-how, tourism knowledge, coaching skills and a natural gift for communication make her a sought-after consultant, workshop facilitator and speaker. She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet.
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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.

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