Search Engine Optimisation (SEO)

This course explains SEO from a customer's point of view.

Current Status

Price

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What you'll learn

You don’t have to be a tech whiz to understand how Search Engine Optimisation (SEO) can enhance website traffic, raise awareness, develop demand, authority, and trust. However, in order to gain these benefits, you must first grasp how SEO works.

This course will provide you with a clear understanding of what SEO is, how it works and why it is important. You’ll learn which techniques and strategies are most effective for achieving a higher ranking in online search results and what SEO traps you should avoid.

Course length

1.5 hours plus exercises and implementation

Suitable from

Intermediate level

Self-paced

Progress at your own pace

Course certificate

Upon completion

Built-in support

Within each topic

Who is this course for?

This course is designed for tourism operators who want to improve their visibility on Google and attract more direct bookings through search. Ideal for small and medium-sized businesses who may not have an in-house digital expert but understand the value of showing up when travellers search online. Whether you’re new to SEO or need help refining your strategy, this course will help you take control of your rankings and drive more qualified traffic to your website.

Course outline

Course Content

Your support crew...

Liz Ward

Fabienne Wintle

Julia Retson

Claire McCollum

Sam Ward

Liz Ward

Fabienne Wintle

Julia Retson

Claire McCollum

Sam Ward