Tourism marketing strategy

Take the guesswork out of your marketing and gain control. Learn how to craft a clear, strategic marketing plan tailored to your tourism business that attracts, converts, and retains the right customers.

Current Status

Price

Closed

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What you'll learn

This course is designed to help small and medium tourism businesses move beyond generic marketing and build a simple, sales-led strategy that actually drives bookings. If you’ve ever felt like you’re posting on social media without a clear plan or unsure which marketing activities are worth your time—this course is for you.

You’ll learn how to define your unique selling proposition, build customer personas, set goals that align with your business objectives, and develop content themes that work across platforms and AI search tools like ChatGPT and Google SGE. You’ll finish with a practical, achievable schedule and access to a custom GPT tool to help you implement your strategy quickly and confidently.

Course length

2 hours plus exercises and implementation

Suitable from

Beginner level

Self-paced

Progress at your own pace

Course certificate

Upon completion

Built-in support

Within each topic

Who is this course for?

This course is designed for small and medium tourism businesses that want to be more strategic and effective with their marketing, without needing a full marketing team. It’s ideal for operators who want to move from “just posting” to having a clear, focused plan that drives bookings, builds loyalty, and saves time using the right tools.