Digital Champion 101
A 6-part interactive online course built for tourism and travel businesses who do not have a digital expert in house but need to transform from small to smart business.
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What you'll learn
This course is your complete guide to building digital confidence and capability across all the core areas of online marketing. Designed specifically for tourism operators, Digital Champions 101 gives you the practical skills and strategies to take control of your digital presence—from the foundations right through to advanced tools like AI and SEO.
Over six weeks, you’ll learn how to:
- Set up strong digital foundations using the right tools and systems
- Understand and apply AI to save time and improve marketing
- Manage your online reputation and attract more positive reviews
- Optimise your website for visitors and conversions
- Improve your visibility on Google with local search and SEO
- Build effective social media strategies across Facebook, Instagram and TikTok
- Create high-impact visuals using Canva without needing a designer
Each topic is broken into fundamentals, strategy, and tactics—so whether you’re learning the ropes or levelling up, you’ll have everything you need to grow your digital confidence and capability.
Course length
6 hours plus exercises and implementation
Suitable from
Beginner level
Self-paced
Progress at your own pace
Course certificate
Upon completion
Built-in support
Within each topic
Who is this course for?
Digital Champions 101 is designed for small and medium tourism businesses that want to take control of their digital presence and get confident using today’s most important tools and strategies. Whether you’re just starting out or feel like your marketing is a bit all over the place, this course will give you the practical knowledge and step-by-step support to build strong digital foundations. It’s perfect for operators, staff, or team members who are ready to become the go-to digital person in the business—no jargon, no overwhelm, just smart strategies that get results. From AI and SEO to Canva, social media, and website basics, this course will help you level up every area of your online presence in a way that’s easy to understand and implement.
Course Content
Week 1 | Digital Fundamentals & AI
Digital foundations | fundamentals
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Digital foundations | strategy
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Digital foundations | tactics
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AI fundamentals
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AI strategy
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AI tactics
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Week 2 | Online reputation
Online reputation management | fundamentals
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Online reputation management | strategy
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Online reputation management | tactics
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Week 3 | Website
Website | fundamentals
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Website | strategy
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Website | tactics
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Week 4 | SEO & Local Search
SEO | fundamentals
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SEO | strategy
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SEO | tactics
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Local search | fundamentals
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Local search | strategy
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Local search | tactics
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Week 5 | Socials
Facebook | fundamentals
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Facebook | tactics
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Facebook | strategy
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Instagram | fundamentals
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Instagram | strategy
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Instagram | tactics
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TikTok | fundamentals
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TikTok | strategy
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TikTok | tactics
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Week 6 | Visuals & Canva
Visuals | fundamentals
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Visuals | strategy
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Visuals | tactics
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Canva | fundamentals
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Canva | strategy
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Canva | tactics
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Your support crew...
Liz Ward
Fabienne Wintle
Julia Retson
Claire McCollum
Sam Ward
Liz Ward
Fabienne Wintle
Julia Retson
Claire McCollum
Sam Ward