Digital Champion 101

A 6-part interactive online course built for tourism and travel businesses who do not have a digital expert in house but need to transform from small to smart business.

Current Status

Not Enrolled

Price

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What you'll learn

This course is your complete guide to building digital confidence and capability across all the core areas of online marketing. Designed specifically for tourism operators, Digital Champions 101 gives you the practical skills and strategies to take control of your digital presence—from the foundations right through to advanced tools like AI and SEO.
Over six weeks, you’ll learn how to:

  • Set up strong digital foundations using the right tools and systems
  • Understand and apply AI to save time and improve marketing
  • Manage your online reputation and attract more positive reviews
  • Optimise your website for visitors and conversions
  • Improve your visibility on Google with local search and SEO
  • Build effective social media strategies across Facebook, Instagram and TikTok
  • Create high-impact visuals using Canva without needing a designer

Each topic is broken into fundamentals, strategy, and tactics—so whether you’re learning the ropes or levelling up, you’ll have everything you need to grow your digital confidence and capability.

Course length

6 hours plus exercises and implementation

Suitable from

Beginner level

Self-paced

Progress at your own pace

Course certificate

Upon completion

Built-in support

Within each topic

Who is this course for?

Digital Champions 101 is designed for small and medium tourism businesses that want to take control of their digital presence and get confident using today’s most important tools and strategies. Whether you’re just starting out or feel like your marketing is a bit all over the place, this course will give you the practical knowledge and step-by-step support to build strong digital foundations. It’s perfect for operators, staff, or team members who are ready to become the go-to digital person in the business—no jargon, no overwhelm, just smart strategies that get results. From AI and SEO to Canva, social media, and website basics, this course will help you level up every area of your online presence in a way that’s easy to understand and implement.

Course Content

Week 1 | Digital Fundamentals & AI
Digital foundations | fundamentals
Digital foundations | strategy
Digital foundations | tactics
AI fundamentals
AI strategy
AI tactics
Week 2 | Online reputation
Online reputation management | fundamentals
Online reputation management | strategy
Online reputation management | tactics
Week 3 | Website
Website | fundamentals
Website | strategy
Website | tactics
Week 4 | SEO & Local Search
SEO | fundamentals
SEO | strategy
SEO | tactics
Local search | fundamentals
Local search | strategy
Local search | tactics
Week 5 | Socials
Facebook | fundamentals
Facebook | tactics
Facebook | strategy
Instagram | fundamentals
Instagram | strategy
Instagram | tactics
TikTok | fundamentals
TikTok | strategy
TikTok | tactics
Week 6 | Visuals & Canva
Visuals | fundamentals
Visuals | strategy
Visuals | tactics
Canva | fundamentals
Canva | strategy
Canva | tactics

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