Admin Assessments Instagram V2

V2 Assessment – Instagram

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Hidden – completion date*

Assessment number*

Initial

Subsequent

Project code*

Refer to the project code/client type on ActiveCampaign.

Completed by

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Obsolete Completed by*

First and last names*

First Last

Email*

Business name

Tourism Sector*

Will this include TripAdvisor?

This field is used to decide whether or not this HC will include TripAdvisor. It is automatically set.

Yes

State*

Country*

Country

assessors pls disregards

Country

Tourism Region*

Attention

This is a subsequent assessment within a program – and you need to know we only collect their details (e.g. Instagram URL) on the first assessment.

Therefore, if they didn’t have a listing the first time and implemented our recommendations, they may have set one up and we wouldn’t know unless we check. So, please check on Instagram in case AC doesn’t show a listing for them.

Instagram URL*

If it is doesn’t exist please write N/A.

For the Instagram asset you need the Instagram app on your phone. It won’t work if you don’t have the ap (e.g. browse to instagram.com from your phone) and if you go on a computer/ipad without the app.

The Instagram listing is a business listing and holds the message button, the contact button and URL that leads to more information about the business*

To answer this question, you will need to use the insta app on your phone to assess. The easiest way to tell if an Instagram is a business account is to look for a contact button. However the account holder can decide to hide the contact button (doesn’t make sense). In this Q we’re not only assessing whether the account is a business account, but we want to ensure it has been configured in a useful way for clients to make contact. Therefore, you must find the URL that leads to more information about the business (e.g. website url – in this case a URL to a website is fine, the quality of their URL is assessed further – or link in bio page, above the buttons), the message button and the contact button. If any of these are missing answer no.

Refer tooltip for screenshot with arrows.

Yes

Assessors: pay attention, this Q has been changed (no more checking for #hashtag in bio). Best practice example here (we will add it to the course where you will be able to refer to in the future).
and there is a new question below it.

The bio is well crafted, depicts the business's unique selling proposition and summarises key products and services.*

The bio itself (not the link) needs to succinctly summarise the website’s home page whether this is by summarising key products and services and/or the unique selling proposition. Please see the examples supplied.

Yes

The Instagram business URL Link in Bio leads to a well laid-out landing page that links to key products and services*

The landing page needs to be similar to a mini homepage but much more ‘lightweight’. It could use services such as linktr.ee, lnk.bio or be a landing page that is on their website directly or on canva (in both instances the business may use bit.ly to shorten the url) that is designed for Insta Link in Bio. See examples from your mobile: https://bit.ly/keepwandering, https://linktr.ee/nightfallcamp. If they send to their website homepage or similar that is not a purpose-built one for insta the answer is a no.

Yes

The business has been posting consistently over the past 3 weeks and posted a minimum of 2 posts per week.*

Yes

Score “yes” the business has posted at least 2 posts every week for the past 3 weeks and they have remained consistent with the number of posts each week.
You need to use your own judgement re: consistency, but here are some tips to help you: For example, if they have posted 2 posts in week 1, 8 posts in week 2 and 4 posts in week 3 this is not consistent and therefore reveals the business doesn’t seem to have a ‘consistent posting strategy’. So you would score them “no” because the consistency hasn’t been met. If they did 2 each week, or wk 1: 2, wk2: 3, wk3: 3 this is consistent. If they did wk 1: 8 posts, wk 2: 9 posts, wk10: 10 posts this is also consistent.

Score them “no” if they don’t have 2 posts minimum every week for the last 3 weeks. Any type of post counts.

Instagram Stories have been grouped into relevant Highlights on the business profile page.*

Yes

You are looking for the stories to form a ‘menu’ showcasing at least 3 highlights made up of product/services, FAQ or other relevant information. You’re looking for at least 2 stories in each Highlight. About us, Product/services FAQ. https://www.instagram.com/indigiscapes/ and https://www.instagram.com/1770getaway are good examples.

3 out of the last 6 posts include the location of where the image/video was taken.*

Yes

Look at the last 6 posts and check for the location which is right below the account name in the post – see tooltip for screenshot. ou’re looking for the location of where the shot/video was taken, not necessarily the location of the business.

Assessors: pay attention, this is a new Q

In the last 6 posts, a unique business hashtag has been used*

Yes

Look for one business name hashtag in the last 6 posts (there must be a unique business hashtag)

In the last 6 posts, destination or location hashtags have been used on every post*

Yes

At least 1 on every post in the last 6 posts. Check the post comments as sometimes businesses put the hashtags in the comments. Destination hashtag examples: #thatsmelbourne #visitsydney #discovertasmania #thisisqueensland

In the last 6 posts, the business has used suitable post-related hashtags other than the destination hashtag*

Yes

At least 1 on every post in the last 6 posts. Check the post comments as sometimes businesses put the hashtags in the comments. Do not count the business hashtag in this lot as it’s being assessed in the previous Q. At least 1 on every post in the last 6 posts to qualify for ‘yes’. Check the post comments as sometimes businesses put the hashtags in the comments. Example of relevant hashtags: Post about wine has #wineoclock Post about horse tours has #horsebackriding

Assessors: pay attention, this Q has been changed!

The business’s Instagram account shows a variety of content (e.g., Stories, Posts, Reels and Carousel posts) and not just ‘image’ posts.*

Yes

For you to answer yes to this question, the business must have a variety of content on their feed. You are looking for an mix of reels, carousel posts and single image posts. On the businesses feed, you wil see a little icon on the top right of each post (except of a single image post) that will tell you if it is a Reel or Carousel post. Look for a nice variety in the businesses feed. Refer to this loom for examples: https://www.loom.com/share/63ebfb0a1f0342929e3b54da291c69dc

ATTENTION ASSESSOR IN TRAINING ONLY

If this is a test assessment – do not contact Ozone under any circumstances…Else they’re going to be quite annoyed to be asked by all our assessors in training!! Instead, mark this answer as No.

The business is making use of automated replies and/or responds quickly during business hours.*

Yes

Send this message to every business Insta account to see if they have set up automated replies.

Hi, this is Tourism Tribe, we’re testing your automated responses as part of the Digital Engagement Health Check™ you will receive soon. This is a test to see if you have your automated replies in place or a process to respond to your messages quickly. If you don’t have automated messages switched on but do respond to messages promptly, then please respond so we can assess your business accordingly.

You’re not judging the quality of the response, only if there is one. If there is no automated response in place you won’t receive a response to your message.

Instagram Score*

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