Admin Assessments Facebook V2

V2 Assessment – Facebook

"*" indicates required fields

This field is hidden when viewing the form

Hidden – completion date*

Assessment number*

Initial

Subsequent

Project code*

Refer to the project code/client type on ActiveCampaign.

Completed by

This field is hidden when viewing the form

Obsolete Completed by

First and last names*

First Last

Email*

Business name

Tourism Sector*

Will this include TripAdvisor?

This field is used to decide whether or not this HC will include TripAdvisor. It is automatically set.

Yes

State*

Country*

Country

assessors pls disregard

Country

Tourism Region*

Attention

This is a subsequent assessment within a program – and you need to know we only collect their details (e.g. Facebook URL) on the first assessment.

Therefore, if they didn’t have a listing the first time and implemented our recommendations, they may have set one up and we wouldn’t know unless we check. So, please check on Facebook in case AC doesn’t show a listing for them.

Facebook URL*

If it is doesn’t exist please write N/A.

The business has been posting reasonably consistently over the past 3 weeks and posted a minimum of 2 posts per week.*

Yes

To answer yes the business needs to have posted at least 2 posts every week for the past 3 weeks and needs to have done so reasonably consistently. You need to use your own judgement with regards to reasonably consistently, however it is a no if they don’t have 2 posts minimum every week for the last 3 weeks (count them on their feed). Here are some tips: Eg. if they post 2 posts one week, 8 the next week and 4 the following one this is NOT consistent and therefore would fail this question. What we’re trying to ascertain here is if they have a ‘posting’ strategy in place. If there is no consistency this means they don’t have a strategy.

Attention Assessors, The below Q has changed (we now look at past 6 months).

The business has received at least 5 reviews in the past 6 months*

Yes

Make sure you are looking at ‘most recent’ rather than ‘most helpful’ reviews.

The responses to the business’s reviews are all different and well thought-out.*

Yes

Look at the reviews as a whole (the majority of them, not just the latest ones). You’re trying to see if they just just copy and paste a ‘thank you for your response we’re glad you enjoyed your stay’ or if they’re making a real effort to be personal and go the extra mile. E.g. Perhaps the review has prompted them to highlight something positive that happened. What we’re looking is something along the lines of: “We’re so glad you’ve enjoyed your stay. Kelly our waitress did indeed mention you really enjoyed the fish. This warms our heart because we have just changed our providers to work with the local fish monger for reason ABC…” As you can see the above answer is not cookie-cutter and showcases that the business is taking the feedback on board and taking room of that precious real estate to expand on the story. If the answers are cookie-cutter answer no. If you can see the business is making a real try then answer yes.

The business has made the most of the About page and duly filled out all the fields available to their business.*

Yes

They have filled in opening hrs, contact details, website, about (their unique selling proposition/pitch at least). Having filled out the additional info section would be a bonus but not required to pass this question.

The cover photo is representative of the experience we provide customers and has a meaningful description.*

Yes

To pass this question the Facebook Page cover photo (not the small photo but the wide, cover one) needs to be representative, nice and attractive. It also needs to include a relevant description.

ATTENTION ASSESSOR IN TRAINING

Do not contact Ozone via FB messenger under any circumstances…Else they’re going to be quite annoyed to be asked by all our assessors in training!! Instead, mark this answer as No. The same applies to the instagram DM.

The business is making use of automated replies and/or responds quickly during business hours.*

Yes

ou want to get an automatic reply or a fast reply to the message that you have sent at the start of the assessment. You’re wanting to assess if the business is really making use of this cool tool to save them from answering basic questions. If the business uses a chatbot consider this an automated response. If you’re doing this HC during business hours perhaps some businesses have automated responses turned off and manually respond. If they respond in a timely manner (so from when you asked this Q at the start of the website HC to now) then give them a yes. Please be mindful of the time that you submit this message. For example, if you do this late at night the automated response may be different, it doesn’t mean they’re wrong.

Copy this and paste it in the business’s messenger field.

Hi, this is Tourism Tribe, we’re testing your automated responses as part of the Digital Engagement Health Check™ you will receive soon. This is a test to see if you have your automated replies in place or a process to respond to your messages quickly. If you don’t have automated messages switched on but do respond to messages promptly, then please respond so we can assess your business accordingly.

The business’s FAQ section has been customised.*

Yes

Refer tooltip. Check that their FAQs on their page have been customised as per tooltip. Attention: the default questions (for accomm) are: “Where are you located?” “What amenities do you offer?” “Can I check availability for specific dates?” “Can I make a reservation?” These would NOT have been customised. There are several types of automated responses (away msg, instant reply, contact info request, location request) read more here: https://www.facebook.com/business/learn/lessons/set-up-automated-responses

The business’s Facebook post content is varied and inspirational*

Yes

You are looking for varied posts (E.g. destination inspiration, helpful information, events in the area, things to do, guest posts (if applicable), photos, videos, Facebook Live and appeal to a greater audience) and not just the same picture of the boat going out to the island, happy customers or the next tour available.

The way the Facebook posts are written demonstrates that the business has thought about fostering engagement.*

Yes

Look at the last 20 post, at least 10 of them should use open ended questions/call to action and/or prompt engagement this means either contact the business, hit reply, share, comment etc. We’re not looking for sales posts here, we’re looking for posts that are designed to elicit responses not just “look at our happy customers on tour yesterday”.

The business has demonstrated they have a strategy in place to make the most of their customers’ content within Facebook?*

Yes

Check the ‘community’ tab of the business. Add /community to their facebook address. If there at least 5 posts in the last 3 months from people apart from themselves/the business it shows that the business seems to have processes in place to make the most of user generated content by engaging with their customers. And/or check the content that has been posted over the past few weeks to see if it includes pictures of customers showcasing the experience/service on offer, and/or guest reviews. What we want to see here is an example of customers in the posts so it showcases the product/experience from the customer’s point of view.

Facebook Score*

This field is hidden when viewing the form

Token (hidden)