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Great Ocean Road Digital Coaching Program

December 2022 – March 2023

Learn essential digital skills to grow your business and work smarter​

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Program Overview

Great Ocean Road Regional Tourism Organisation has partnered with Tourism Tribe to offer this fully funded bespoke program to assist tourism operators in the Great Ocean Road region to digitally transform their businesses.  The program focuses on individuals’ digital knowledge and skills to build their business’s online presence.

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Great Ocean Road Digital Coaching Program will help you work towards digital goals for your business, identify areas requiring attention and remove barriers to improve online presence and grow your business in the current operating environment.

Participants will experience a highly tailored digital support program, relevant to their current levels of digital confidence and capabilities.  Each participant will receive a personalised Digital Engagement Health Check ™ at the start of the program.  Two one-hour one-on-one mentoring and skills coaching with a digital expert will support them to build an action plan to grow and improve on their business’s current digital footprint.

Topics span essential online presence and digital marketing areas including areas such as social media, optimising local search and online listings including the Australian Tourism Data Warehouse and Google Business, search engine optimisation, analytics and email marketing automation.

The Process

Start with Digital Engagement Health Checks™

Once you receive your welcome email, we’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your business website, Google My Business listing, Facebook and Instagram.  Each business will receive an assessment report for both health checks.

1:1 Coaching

2 one-hour online coaching sessions are available for each participant, where strategists will walk you through recommendations relevant to your business (from your digital assessment) and help you develop a digital strategy to implement these recommendations.

Tourism Tribe Course Library

During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills.  These courses can be found on your dashboard.

Privacy notice

Any information collected by Tourism Tribe on behalf of Great Ocean Road Regional Tourism Organisation about you and your business will be used solely for the Digital Champions Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.

Program Dates

  • 1 December 2022: Participants receive Tourism Tribe login details
    • Course library access starts
    • One on one coaching booking opens
    • Digital Engagement Health Checks ™ commence
  • 28 April: All coaching sessions completed
  • 28 April: Access to support library ends

What’s included


  • Digital Engagement Health Check

  • 2 one on one coaching sessions

  • Access to the online course library

Despina Karatzias

Despina Karatzias

Despina Karatzias is your project manager and your contact at Tourism Tribe.

She’s Tourism Tribe’s GM and has been instrumental in the development of new marketing strategies in our industry, establishing strong agent based relationships, implementing carbon offset initiatives, a positive working culture, putting into effect key performance indicators to track growth in her team and driving sales in her role as Business Manager with leading Victorian business, Global Ballooning.
Her direct initiatives and input in the company have contributed a clear understanding of Global Ballooning’s vision, targeted objectives and the sales results derived from the company’s activity in the marketplace.

Can I access the training at my own pace?

Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!

Are there live sessions or just recorded content?

We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.