Programs ›

Destination NSW Digital Skills Accelerator for Tourism 2022

June – December 2022

Learn essential digital skills to grow your business and work smarter​

Program Overview

Destination NSW has partnered with Tourism Tribe to offer this fully funded Digital Skills Accelerator for Tourism program to assist NSW tourism businesses, including accommodation, tours and attractions to digitally transform their marketing.

Read more

The program aims to help tourism businesses to improve their digital skills and online presence, build their digital marketing channels and ultimately help grow their business.  This free program will assist businesses to work towards goals with a customised Digital Engagement Health Check™ and individual consultation sessions.

This program will be open to 200 tourism businesses in NSW.  To apply please complete the Expression of Interest by clicking the APPLY NOW button and explain why this program would suit your business.

The Digital Skills Accelerator for Tourism is part of the NSW First Program, delivered by Destination NSW to assist businesses across the state to develop, promote and sell great visitor experiences.

Eligibility 

  • Applicants must be based in NSW and operate a tour, visitor attraction or accommodation in NSW.
  • Applicants must have an active NSW ATDW listing under the categories tour, attraction or accommodation.  
  • Applicants must articulate how participating in the program will transform their business. 
  • One application per business, applications for multiple locations will not be accepted.  
  • Submissions with incorrect or incomplete details including website and social media URLs will not be considered.
  • Places are limited to 150 participants and will be assessed on a first come, first served basis and best fit to eligibility criteria. 

The Process

Start with Digital Engagement and ATDW Health Checks™

Once you receive your welcome email, we’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your business website, Google My Business listing, Facebook and Instagram as well as your ATDW Health Check.  Each business will receive both assessment reports with point by point recommendations for all points requiring improvement.

1:1 Coaching

Two one-hour coaching sessions are available for each participant, where strategists will walk you through recommendations relevant to your business (from your digital assessment) and help you develop a digital strategy to implement these recommendations.

Tourism Tribe Course Library

During this whole program, you’ll have access to the extensive Tourism Tribe course library to help you to improve your knowledge and digital skills.  These courses can be found on your dashboard.

Privacy notice

Any information collected by Tourism Tribe on behalf of Destination NSW about you and your business will be used solely for the Destination NSW Digital Skills Accelerator for Tourism Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.

Program Dates

  • 24th May: Applications close
  • 2 June 2022: Participants receive Tourism Tribe login details
    • Course library access starts
    • Digital Engagement Health Checks ™ start
    • ATDW Health Check starts once Digital Engagement Health Check ™ is delivered
    • One on one coaching can be booked once ATDW Health Check is received by participant
  • 7 Oct 2022: All 2nd coaching sessions completed
  • 16 December 2022: Access to support library ends

What’s included


  • Digital Engagement Health Check

  • ATDW Health Check

  • 2 one on one coaching sessions

  • Access to the online course library

Liz Ward

Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.

As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.

Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).

Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.

Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.

Can I access the training at my own pace?

Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!

Are there live sessions or just recorded content?

We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.