Tourism Tribe's Coaches and Assessors

Our coaches are passionate about tourism and small business.

We’re proud to only employ talented, friendly and experienced coaches. You won’t find big egos here. Each of our coaches is uniquely positioned to mentor and guide Tourism Tribe clients on their path to success in their small business.

Meet our amazing tourism business coaches from around Australia.

Claire

McCollum

I love the tourism Industry as most people are working in a dream job they have created for themselves. So I find I meet with such passionate business owners that are really dedicated to delivering excellent customer service and want to provide a quality product.

Connect with Claire.

With having spent her working life in the travel industry, Claire has extensive experience with understanding the customer journey from all facets.

Areas of expertise:

Fabienne

Wintle

Fabienne Wintle is a leading digital strategist and co-founder of Tourism Tribe, known for empowering tourism businesses with practical, no-jargon digital skills. She blends tech expertise with deep industry insight to help operators thrive online.

Connect with Fabienne.

Fabie is one of the founders of Tourism Tribe and has developed some of the best performing customer-facing websites and digital coaching programs in the tourism industry. She is a digital strategist who exceeds in her field of empowering business owners and their staff to make the most of digital technology in their business ventures. She is an advocate for digital self-sufficiency within businesses and her hands-on approach has enabled thousands of small and large business owners with the tools and knowledge to make a living from Tourism. Fabie’s special blend of digital know-how, tourism knowledge, her training and coaching skills, ability to think outside the box will transform the way you think about digital marketing.

Areas of expertise:

Julia

Retson

Julia Retson is Tourism Tribe’s Operations Manager, combining tech smarts with streamlined systems to keep everything running smoothly and support tourism businesses to thrive.

Connect with Julia.

Areas of expertise:

E-Commerce & Websites
Active Campaign
Branding
Canva
Email marketing
Google Sheets
Google Workspace
Hubspot
Lead magnet
Mailchimp
Mailerlite
Software
WooCommerce
WordPress

Liz

Ward

I love to find out the passion and values that my client has for their business...what's their why? It's an excellent place to start for building out a plan and developing a marketing strategy that attracts the person who is their ideal customer who can connect with their passions and values.

Connect with Liz.

Liz is one of the founders behind Tourism Tribe and is a committed advocate for innovation in marketing. She is a recognised expert in strategy with 25 years’ experience working with large and small businesses, specialising in business strategy and digital transformation. As a coach, Liz has a great mind for big-picture-thinking, helping tourism operators to get a clear scope of their objectives, their ideal customers and their opportunities. It’s no wonder that she is so highly sought after as a presenter, mentor and workshop trainer. Clients value Liz’s extensive experience in educating on customer path to purchase and strategies and tactics to be successful at each stage of the purchase cycle and most recently in pivoting your business in a crisis.

Areas of expertise:

ATDW
All / Recommendations from your DEHC
Award submissions
Blogging
Business plan
Business planning & strategy
Canva
Collaboration and Partnerships
Content planning
Digital transformation
Facebook
Google My Business
Grant submissions
Instagram
Local search
Marketing plan
Online reputation management
Search Engines
SEO
Social media
Social media scheduling
Software
Target market planning
TripAdvisor

Sam

Ward

I love seeing people succeed, particularly when they didn't think they were capable.

Connect with Sam.

Sam discovered a passion for coaching in with work with elite athletes in the world of tennis. Sam then switched gears, swapping the racquet for a spreadsheet when he earned his degree in accounting and began working for a large financial organisation and then later became a co-founder of his own business.
All this knowledge is bundled together for the benefit of all of the clients Sam coaches with Tourism Tribe. He is passionate about developing and growing products and processes – start-ups and small businesses. Through his mentoring approach, he elicits business creativity using lean canvas processes to flesh out the economic value of a goal and helping others thrive through coaching and achieving milestones.

Areas of expertise:

Business planning & strategy
AI
All / Recommendations from your DEHC
ATDW
Blogging
Business plan
Canva
Cash Flow planning
Content planning
Digital transformation
Facebook
Google My Business
Instagram
Local search
Marketing plan
Online reputation management
Search Engines
SEO
Social media
Social media scheduling
Software
Target market planning
TripAdvisor
Video

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Book a one on one session

Our coaching team is ready to help you reach your business goals!

A one on one coaching session is the BEST way to get personalised guidance and hands-on help. We'll skills, knowledge and motivation you need to succeed.

Coaching services

Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.