Visit Sunshine Coast Digital Champions Program
August – November 2021
Program Overview
Visit Sunshine Coast is offering this fully funded program to assist local tourism businesses with improving their digital skills via workshops, one on one sessions, and digital health checks provided by Tourism Tribe. The program will focus on the critical skills and knowledge needed to adapt and improve your online presence to grow your business in the post Covid operating environment.
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To start off you’ll get a full Digital Health Check of your online assets, including your website, Google My Business listing, Facebook and Instagram.
Once you’ve received your digital health check report including recommendations, we’ll book you in for private 1:1 consultations with our digital and small business coaches to help you to gain clarity and direction for how to whip your digital footprint into tip top shape.
All the while, you’ll be attending 3 practical and interactive workshops to give you the knowledge you’ll need to implement the recommended changes.
Finally, at the end of the program, you’ll get a final Digital Health Check where you’ll be able to see just how far you’ve come towards becoming a digital superhero.
Program Dates
Program Dates
Early Sept – 1st digital health check
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Monday 6 Sep – Mentoring & face to face workshop
Tuesday 7 Sept – Mentoring available
Wednesday 6 Oct – 1st online workshop
Wednesday 20 Oct – Face to face workshop
Late Oct – 2nd digital health checks begin
Tuesday 30 Nov, 11am-12pm – Digital Champions Group Debrief Zoom session
This program is jointly funded by the Australian and Queensland Governments as a component of the 2019 Queensland Bushfires Community Recovery Package under Category C of the Disaster Recovery Funding Arrangements.
3
hands on workshops
2
hours 1:1 coaching
2
digital health checks
Workshop 1
Getting Started in Tourism and Understanding Your Visitor
- Thurs, 27 May, 2021
- 3 hours
- Face to face
- TBA
In this workshop you will grow an appreciation of the tourism sector and for how vital the sector is for the success of many economies and regions around the world. There are several benefits of tourism on regional destinations including
boosting the revenue of the region, job creation, developing infrastructure, not to mention a sense of cultural exchange between local, domestic and international visitors.
The wins
- Help identify and develop quality visitor experiences that meet and exceed customer expectations.
- Define tourism and the visitor economy post COVID.
- The importance of researching the marketplace, choosing market segments and meeting customers’ expectations.
- Understanding visitor needs in order to identify who your customers are, what they want and how to best reach them.
Lesson 1: Defining Tourism
- Benefits of tourism
- The power of collaboration
- The new domestic story post COVID
Lesson 2: Inbound vs Domestic Tourism
- Insights into domestic and inbound markets
- Essential differences between the two markets
- Key considerations
Lesson 3: Attracting the Right Visitor
- Attracting the right visitor
- Different types of visitors
- Identifying your visitors
- Addressing visitors needs and WOWing them every time
Lesson 1: Online Marketing Fundamentals
- Starting with SWOT
- Researching your market
- Planning for online success
Lesson 2: Online Reputation Management
- Why every interaction counts
- Your unique selling proposition
- Brand consistency through all media
Lesson 3: Website Characteristics
- Basics of Search Engine Optimisation
- Tailoring content to your audience
- Measuring your success through analytics
Workshop 2
Topic TBA
- Thurs, 10th June, 2021
- 1.5 hours
- Online
This workshop will help you understand and appreciate the fundamentals of what it takes to have a successful online presence that aligns with the offline experience you deliver. Whether you currently have a website and social media presence or starting from the ground up there will be something for everyone to take away and ignite your successful online presence.
The wins
- Website fundamentals, the dos, the don’ts and the musts (including importance of great imagery)
- Online reputation management essentials and strategies to actively manage your online brand
- Website characteristics and how to measure your success
Workshop 3
Social Media Marketing for Small Business
- Thurs, 17 June, 2021, 10-12 am (this has been updated)
- 2 hours
- Face to face
- TBA
In this workshop learn the foundations of social media marketing and how you can make social media work for you and your business. With a specific focus on Facebook and Instagram you will understand the fundamentals of what makes successful social media tourism and experience accounts. You will also be shown how you save time and effort with step-by-step demonstration’s on making social media easy and fun while you reap the rewards of harnessing the power of a having a successful social media presence.
The wins
- How to use social media successfully for your business to grow and sell your visitor experiences.
- Learn foundational social media skills including the appropriate use of tags and hashtags.
- Discover tried and tested techniques to achieve growth and engage your community.
Lesson 1: Planning for Social Media Success
- Understanding the value of social media
- Understanding the value of social media
- Building a team and community
Lesson 2: Key Social Media Networks
- Facebook for business
- Instagram for business
- Google My Business
Lesson 3: Leveraging Social Media
- Aligning your website and social media content
- Social media management tools
- Staying on top of social media trends
I have just finished the last week of your amazing course. I am so proud of what I have achieved in just sticking with it. When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.
Can I access the training at my own pace?
Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!
Are there live sessions or just recorded content?
We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.