Granite Belt’s Social Media in the Age of AI 2025
September 2025
Helping local operators master modern marketing and build confidence with AI-powered tools
Program Overview
Granite Belt Wine & Tourism has partnered with Tourism Tribe to offer this fully funded 3-part webinar series, Social Media in the Age of AI to assist tourism, hospitality, food & beverage businesses in the Granite Belt to level up in Social Media. This program will equip participants with the smart, practical digital skills needed to keep their tourism businesses visible, engaging and future-ready in an AI-powered world. Businesses will step through strategy, tools and campaigns that are built for small tourism businesses with limited time and resources. By the end participants will have developed a content plan aligned with their brand, gained the know-how to create, edit and schedule video content that works across platforms and they will have created an action-ready campaign that leverages AI tools without losing their authentic voice.
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Program Highlights
3 In-person Workshops
This program includes Face-to-face, practical workshops covering:
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Workshop 1: Strategy to Scheduling – You’ll map out your brand-aligned content strategy, define your ideal audience and content pillars, set up a simple planning tool (e.g., Notion) and get introduced to AI assistants (such as ChatGPT) so you can use them confidently and wisely.
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Workshop 2: Reels, Imagery & Smarter Links – You’ll learn hands-on phone photography and video editing (using tools like CapCut), explore smarter link tools (such as Linktree and direct product links), create real content on the spot and discover how to repurpose it across platforms.
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Workshop 3: Your Brand in Action – You’ll launch a real campaign using your new skills, receive direct feedback on your ideas, fine-tune your scheduling and engagement approach and apply ethical, authentic AI-driven content creation to bring your story forward.
Program Dates
- Workshop 1: Tuesday, 12 August 2025
- Workshop 2: Tuesday, 26 August 2025
- Workshop 3: Tuesday, 9 September 2025
What’s included
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3 workshops
Liz Ward
Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.
As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.
Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).
Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.
Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.
Can I access the training at my own pace?
Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!
Are there live sessions or just recorded content?
We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.