Case Study: Yarraman Caravan Park & Cabins

Date: 22/05/2024

The client brief was to rebuild the website, empowering the operator to easily manage content and ensure a seamless user experience while moving away from a restrictive proprietary version of WordPress. The new website has empowered the client with enhanced functionality, detailed analytics, and improved search engine optimisation.

Client Brief

To rebuild the website, empowering the operator to easily edit and manage content, ensuring a seamless user experience for both returning and potential customers, and moving away from a proprietary version of WordPress that restricted growth and flexibility.

Key Deliverables

- Comprehensive website overhaul with a user-friendly content management system.
- Integration of Google Analytics 4 for detailed tracking and insights.
- SEO setup to boost search engine visibility.
- Improved navigation and user interface for an optimal user experience.

Outcome

The new website has empowered the client to take control of their online presence, with enhanced functionality, analytics, and search engine optimisation.

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Our team would like to acknowledge the traditional custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today. We acknowledge that the sharing of knowledge has occurred across the lands and waterways of Australia for many thousands of years. As we continue to share stories and support small tourism businesses we try to listen to the knowledge and practice that has always existed here and consider how we can contribute to the preservation of culture and Country wherever we live and work.