“I’m ‘doing’ Facebook, what else should I be doing?”
This is a common question from tourism businesses when thinking about web marketing. However, perhaps the question should be, are you ‘doing’ Facebook as well as you could be? There is no point creating lots of social media platforms if you’re not doing Facebook well.
So, to make it easier for you here are 5 simple ways to improve your Facebook…
Frequency of posts
How many times a week are you posting? Choosing the frequency is a blend of what the experts say, which is two times per day, and what your Facebook audience responds to.
Timing of posts
Have you ever thought about the time of day you post on Facebook? When is your audience online? The experts recommend that the best days and times for Facebook are Monday to Thursday, and in particular Wednesday from 3pm. However, you need to test this with your audience and adapt to what they respond best to.
Listening and Responding
Knock knock.. who’s there? It’s your Facebook audience! Never miss a message by setting up Facebook notifications on your smartphone and checking your Facebook page regularly throughout the day. Customers will judge your level of service by how responsive you are to their Facebook comments. This means how quickly you respond and how well you craft your response..
Remember the saying ‘pictures tell a thousand words’? Next time you go to make a Facebook post add an image, and where possible include a video! Your post will have exponentially more engagement with an image, and even more engagement again with a video – so, what are you waiting for?
Do you have several different people in your business posting on Facebook? That’s fine, but just ensure that there is consistency with how and what’s being posted. If someone always posts jokes and someone else has a more long-winded Facebook writing approach, your audience will be confused. Although you can see as an ‘Admin’ who has written the post, your audience can’t. They see it all from one person – your business.
Your Facebook page exists to drive traffic to your website. So it is a web marketing tool. Don’t fall into the trap of using it in isolation. Always link posts to your website and feature your website heavily on your page.