Digital Direction Plan

Digital Direction keeps your tourism business performing in search and AI results by setting clear goals, monitoring key metrics, and guiding smart improvements all year round. It’s your accountability framework for a website that works harder, ranks higher, and supports your business growth.

What is the Digital Direction Plan?

Your website might look great, but if your digital foundations, social media, or marketing systems aren’t aligned, your visibility and your bookings will quietly start to slip.

The Digital Direction plan is your digital accountability and performance framework.

The Digital Direction plan gives you the structure, expert guidance, and accountability to ensure your entire digital presence from your website and AI/SEO to your social channels, data, and back-end processes keeps performing, evolving, and supporting your goals.

Week 1-3

Baseline assessment

Every Digital Direction Plan begins with a a deep audit of your core digital foundations, including:

Email authentication (SPF, DKIM) for secure and reliable communications
Analytics and tracking setup to measure what truly matters
Google Search Console for visibility, errors, and indexing health
AI visibility signals such as schema and FAQ content
Social media presence and consistency across platforms
Secure credential and system management for your digital tools

Week 1-3

Week 4

Kick off meeting

From there, we have our first meeting where we create your Digital Roadmap: a clear, prioritised plan that maps out your strategy for your next quarter.

Your roadmap sets specific goals and actions that tie directly to your business outcomes, ensuring every effort drives real impact.

Week 4

Monthly

Monitoring

We conduct monthly monitoring of website health, Google performance, and AI visibility to keep everything on track.

Monthly

Quarterly

Strategic meetings

We meet 4 times a year for strategy reviews where we to revisit your roadmap, measure progress, and refine priorities.

Quarterly

Who is the Digital Direction plan for?

This plan is ideal for operators who want expert eyes on their digital ecosystem; specially those who don’t have a digital strategist on their team.

Whether your website is built on WordPress, Squarespace, Wix, Shopify, or another system, the same principles of visibility, strategy, and digital health apply.

The plan designed to ensure every part of your digital presence: website, AI, SEO, social media, email, and business systems is connected, performing, and working towards clear business goals.

You don’t need to be technical; you just need to want your digital assets to work smarter and deliver results.

Digital Direction Plans start from $170 AUD per month with optional monthly retainers from $480 per month (for 2 hours +).

Optional: Add monthly retainers to your Digital Direction plan

Your Digital Direction Plan gives you the roadmap, strategy, and accountability but if you’d like us to take care of some of the work for you, you can add a Monthly Retainer for practical implementation.

Our retainers start from 2 hours per month and are completely flexible. They’re guided by your Digital Direction priorities, so every task we complete is strategic and aligned with your goals.

What we can help with

Website content updates and improvements
SEO and AI visibility optimisations
Technical troubleshooting and plugin maintenance
Social media integration or campaign setup
Analytics and tracking adjustments
Adding new features, landing pages, or lead-generation tools

Some clients find the Digital Direction Plan alone gives them everything they need to stay on track. Others prefer to combine it with a Monthly Retainer for consistent progress and expert execution. And for some, the retainer comes first; allowing us to work side by side on updates, while introducing Digital Direction later to set the long-term strategy.

Whether you want strategy, implementation, or both — we’ll help you find the right balance of guidance and hands-on help for your business.