VTIC Digital Coaching Program
Learn essential digital skills to grow your business and work smarter
- Pre & post digital health check
- 2 one on one online coaching sessions
- 12 months access to online course library
- Personalised recommendations and support to create a robust digital presence for your business
September 2021 - December 2022
Program Overview
Victoria Tourism Industry Council is offering this fully funded program to assist local Victorian tourism, events and hospitality businesses with improving their digital skills and online presence. This project is part of a wider industry development program that has been funded and supported by the Victorian Government.
The Digital Coaching Program will help you to work towards your digital goals, identify areas requiring attention and remove barriers so that you can improve your online presence and grow your business in the post Covid operating environment.
The Process
1st Digital Engagement Health Check™
Once you receive your welcome email, we’ll start right away on a full Digital Engagement Health Check™ of your online assets, including your website, Google My Business listing, Facebook and Instagram. When we have completed your assessment, you’ll receive an email with a link to your assessment report in pdf format.
1:1 Coaching
2 one hour coaching sessions will follow, where our strategists will walk you through your recommendations and help you to develop a digital strategy moving forward to implement the changes recommended in your digital assessment.
- If your region is completing the coaching sessions online please book your session today for a time and date that suits.
- If your region is completing the coaching sessions in person, you will receive an email with a link to book about 2 weeks before the scheduled date.
2nd Digital Engagement Health Check™
Finally you’ll receive a follow up Digital Engagement Health Check™ where you’ll be able to see just how far you’ve come towards becoming a digital superhero.
Tourism Tribe Course Library
During this whole program you’ll have access to the Tourism Tribe course library to help you to improve your knowledge and digital skills. These courses can be found on your dashboard.
Program Dates
Program dates vary depending on your region.
High Country
Early September – 1st Digital Engagement Health Check™
31 October: all coaching sessions completed online before this date
Mid November – 2nd Digital Engagement Health Check™
Library access to 18 August, 2023
Murray Region
Mid September – 1st Digital Engagement Health Check™
7 November: all coaching sessions completed online before this date
Late November – 2nd Digital Engagement Health Check™
Library access to 30 August, 2023
Geelong
Mid August – 1st Digital Engagement Health Check™
26 August: 1st coaching sessions completed online before this date
4-5 October – 2nd coaching sessions completed in-person
Late October – 2nd Digital Engagement Health Check™
Library access to mid-July 2023
Ballarat
Mid August – 1st Digital Engagement Health Check™
22-23 August: 1st in-person coaching session
21 September – 2nd coaching sessions completed online before this date
Mid October – 2nd Digital Engagement Health Check™
Library access to mid-July 2023
Library Access ends programs already completed:
- Mornington Peninsula & Grampians: mid-June, 2023
- Yarra Valley and Dandenong Ranges: mid-April 2023
- Gippsland: early May 2023
- Phillip Island & Melbourne 2nd intake (started March 2022): mid-March, 2023
- Daylesford Macedon Ranges: mid-January, 2023
- Great Ocean Road & Bendigo: mid-December, 2022
- Melbourne 1st Intake (started Sept 2021): 22 September, 2022

digital health checks
live online sessions
months access to course library
I have just finished the last week of your amazing course. I am so proud of what I have achieved in just sticking with it. When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.
Jackie Burling
Sky View Units

Amber Rogers
Marketing Manager, 1770 LARC! Tours
