Visit Sunshine Coast – SHINE 3.0 Digital Transformation Program 2023
Learn essential digital skills to grow your business, work smarter and shine digitally
October 2023 - February 2024
Program Overview
Visit Sunshine Coast has partnered with Tourism Tribe to offer the SHINE 3.0 Visit Sunshine Coast Digital Transformation Program. The focus of the VSC SHINE 3.0 Digital Transformation program is to equip tourism businesses in the Sunshine Coast region with the necessary knowledge and skills to thrive and shine in a digitised visitor marketplace.
The Visit Sunshine Coast SHINE 3.0 Digital Transformation Program covers essential topics such as consumer and technology trends, optimising online conversion, enhancing online reputation and presence, and recalibrating social media strategies. The final workshop will also include an introduction to TikTok as a potential platform for small tourism businesses. Through these workshops, operators will learn how to shine in the digital landscape, leverage social media effectively, and deliver outstanding customer experiences in the online realm.
The Program
Workshops
This program includes an introductory online workshop, plus three in-region half-day training workshops designed to cover trending strategies and technologies, which offer tourism businesses the greatest advantages in digital marketing.
Online Workshop – Introduction to Your Program
Date: TBA
Location: Via Zoom – meeting link will be emailed to you
Workshop 1 – Consumer and Technology Trends
Date: Monday, 16 October, time 9:00-12:00
Location: University of the Sunshine Coast International, 90 Sippy Downs Drive, Sippy Downs Queensland 4556
Key Takeaway: Must Knows to Shine in a Digitised Visitor Marketplace
- Consumer preferences for engaging, searching and booking
- Big business strategies for small tourism businesses
- Shining through the Best of Queensland Experiences program
Workshop 2 – How to Make Your Business Shine Online
Date: Thursday, 26 October, time 9:00-12:00
Location: University of the Sunshine Coast International, 90 Sippy Downs Drive, Sippy Downs Queensland 4556
Key Takeaway: Identify Ways to Optimise Online Conversion
- Strategies to enhance your online reputation
- Identify opportunities to improve your online presence
- Tactics to enhance your customer’s user journey on your website
Workshop 3 – Shining a Spotlight on Social Media
Date: Tuesday, 7 November, time 9:00-12:00
Location: University of the Sunshine Coast International, 90 Sippy Downs Drive, Sippy Downs Queensland 4556
Key Takeaway: Recalibrate Your Business Social Media Strategies
- What’s working for tourism businesses on social channels
- An introduction to TikTok – is it right for my business and how do I start?
- Identify your priorities on Facebook, Instagram and TikTok
Tourism Tribe Digital Academy and Course Library
During this whole program, you’ll have access to the extensive Tourism Tribe Digital Academy and Course Library to help you to improve your knowledge and digital skills. As a member of the Digital Academy you will have access to expert coaches’ support, fortnightly online group coaching sessions, and a vast number of short courses that can be found on your Dashboard.
Privacy notice
Any information collected by Tourism Tribe on behalf of Visit Sunshine Coast about you and your business will be used solely for the Digital Transformation Program. If your application to be part of the program is unsuccessful, all information collected will be destroyed.
Program Dates
- 24 October 2023: Participants receive Tourism Tribe login details
- Digital Academy and Course Library access starts
- TBA Online Workshop – Introduction to Your Program
- 16 Oct, time 9:00-12:00 Workshop 1 Consumer & Technology Trends
- 26 October, time 9:00-12:00: Workshop 2 How to Make Your Business Shine Online
- 7 November, time 9:00-12:00: Workshop 3 Shining a Spotlight on Social Media
- 24 February 2024: Access to Digital Academy and Course Library ends
Program-specific FAQs
Email issues
I am not getting your emails
Prior to going into the causes of why you may not be getting our emails, it is important for you to know that emails are just there to provide you with further information which is available on your program page.
The only email you need from us is the first one, which tells you how to create your account.
Our emails are either sent from help@tourismtribe.com or programs@tourismtribe.com.
Likely causes of you not getting our emails
- Check your promotions/spam folders as they may have gotten filtered there by your email provider. Search your inbox/promotions/spam folders for emails from Tourism Tribe or programs@tourismtribe.com. Add program@tourismtribe.com and help@tourismtribe.com to your address book/contact list to ensure future emails from us get to your inbox.
- Double-check what email you used to join the program. It may have been misspelled or you might be looking in the wrong inbox if you have several email addresses.
- If you have previously or even recently unsubscribed from Tourism Tribe, you will not be receiving any emails from us. If this is the case you will need to lodge a "change of enrolment" form. Please be aware that these changes attract a fee. However, you can always log into TourismTribe even if you have marked us as spam. Your login will work as well as any password reset email.
- You may have a problem with our emails being blocked by your email provider or by a firewall. Unfortunately, there is nothing we can do about this and you will need to talk to your IT support.
I'm not getting Zoom emails
The important thing to understand is that even if you're not getting Zoom emails, you can go to your program page and click the link to register for the upcoming webinars. Whilst we have already invited you, this is a quick way for you to make sure you can participate as once you have registered the thank-you page will give you the direct zoom link (that also is sent via email).
All Zoom invites and reminders will come from no-reply@zoom.us. Make sure you add this to your safe senders.
If you are not receiving Zoom emails, but are receiving our emails, there are two common problems:
- Zoom emails maybe be getting filtered to your spam/junk/promotions folder.
- Your organisation may be blocking emails from Zoom
Please read this article by Zoom for how to solve the problem (and make sure to read right to the bottom, because the simplest possible solution is right at the end). Unfortunately, we cannot solve this issue on our end as it is a problem between your email server and Zoom.
Please note we are not able to resend zoom links so please use the zoom webinar registration button as explained in the first paragraph.
I have just finished the last week of your amazing course. I am so proud of what I have achieved in just sticking with it. When I look back at what I’ve actually completed I am feeling very inspired to keep going back over each week’s lesson to slowly cementing a permanent change for me and more importantly Sky View’s marketing presence.
Jackie Burling
Sky View Units
It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe expert digital strategist.
I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. Fabienne did a review of my online presence prior to our phone call and we shared computer screens so I could see the results for myself. It was the best money I ever spent. Or shall I say it saved me $3,200 and 3 weeks work!
Amber Rogers
Marketing Manager, 1770 LARC! Tours
