National Experience Content Initiative Program 2022
July 2022 – May 2023
Maximise the reach of Tourism Australia's Photo and Video Shoot
Program Overview
Tourism Australia has partnered with Tourism Tribe to offer a complimentary fully bespoke program to support tourism operators in making the most of their new video and image assets received through the National Experience Content Initiative.
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The program developed by Tourism Tribe, helps businesses effectively enhance their digital skills in the use, application and marketing of their new content. This includes training on how to maximise the assets developed both on the operator’s website, for social media platforms and the Australian Tourism Data Warehouse (ATDW). Scroll down for the full topic list.
The Process
Operators will be posted a hard drive with their content assets. Upon dispatch of this hard drive, they will receive an invitation by Tourism Tribe to enrol in the training program. Operators who have already received their hard drive will be contacted in early August (refer to the Program Dates area).
Inclusions
- Three short self-paced courses on the TourismTribe.com platform
- Fast-tracked 1hr video training session completing key course outcomes live
- A one-hour personal consultation to help you upload the content to YouTube and your website.
For information about the NECI initiative please refer to Tourism Australia’s National Experience Content Initiative web page directly.
Privacy notice
Any information collected by Tourism Tribe on behalf of Tourism Australia about you and your business will be used solely for the Tourism Australia National Experience Content Initiative.
Program Dates
As soon as the hard drive is dispatched (August 15th at the earliest):
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Operators will be invited to enrol via email for the Tourism Tribe program.
Once participants have completed the Introduction lesson:
One-on-one coaching can be booked.
Program end dates:
- 1 April 2023: Bookings close for coaching sessions
- 31 May 2023: All coaching sessions completed
- 31 May 2023: Access to courses ends
What’s included
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1 one on one coaching session -
Bespoke training
Liz Ward
Liz is the co-founder of Tourism Tribe and a recognised expert in business strategy and digital transformation, with over 25 years' experience across large and small businesses. Today, she is focused on helping tourism operators understand how AI is reshaping marketing, from automating repetitive tasks to using AI-driven insights to find the right customers at the right time.
As a coach, Liz brings big-picture thinking to every conversation. She helps operators map their objectives, identify their ideal customers, and spot opportunities where AI and smart digital strategy can give them an edge. She is highly sought after as a presenter, mentor and workshop trainer.
Tourism Tribe launched in 2015 and now supports over 1,600 tourism operators across Australia and the world. It was recognised in the Queensland Tourism Industry Innovation Awards (2016) and the UNWTO Innovation Awards (2015).
Liz is also Managing Director of Digital Coaching International, a network of specialists who guide businesses through digital and AI transformation of their marketing and operations.
Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management. She has served on several boards, including Tourism and Events Queensland and Women Chiefs of Enterprise, Australia.
Can I access the training at my own pace?
Absolutely. All our self-paced courses are available online anytime, so you can learn when it suits you – even during your quiet season or in between guests. You can ask a question at any time at the bottom of each lesson and we’ll get back to you super quick!
Are there live sessions or just recorded content?
We offer both! Join our live webinars and group tourism tech coaching sessions, or check out the recorded content at your convenience.